![]() | #106 |
Senior - BHPian ![]() Join Date: Jul 2007 Location: Dharamsala
Posts: 1,970
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![]() | #107 |
Senior - BHPian ![]() | ![]() Well well just imagine getting your indica with a jaguar symbol atleast!!!! |
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![]() | #108 |
Newbie Join Date: Nov 2007 Location: Dubai
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| ![]() Meant "BOOST" in my earlier post. |
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![]() | #109 |
Senior - BHPian ![]() Join Date: Feb 2007 Location: Bengaluru / Bagdal
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![]() | #110 | |
Senior - BHPian ![]() | ![]() Quote:
Perhaps after this take over, Tata should revisit making the Magna as a pilot project, with Tata motors own engineers stationed at Jaguar design facilities during the design stage. The knowledge gathered will be immense. Last edited by 1100D : 5th December 2007 at 03:53. | |
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![]() | #111 | |
Senior - BHPian Join Date: Oct 2005 Location: Faridabad/Delhi
Posts: 1,610
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For more info: Tata Motors - Media Centre | |
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![]() | #112 |
Senior - BHPian ![]() | ![]() Ford's year-end sales event isn't limited to your local dealership, as news came down the wires today that the final bids for Jaguar and Land Rover have been submitted by India's Tata Motors, Mahindra & Mahindra and One Equity Partners, a private equity firm. The Economic Times and Hindustan Times are both citing separate figures, with the former reporting the bid between $1.5 and $2b, while the latter pumps up the both figures to $1.7 and $2.2b. But what's $200 million between friends, right? Regardless, those numbers are somewhat in line with what Merrill Lynch analysts predicted the two automakers would fetch in the market, and according to sources close to the transaction, Ford will be considering the bids later next week. Final bids for Jaguar, Land Rover between $1.5 and $2.2b - Autoblog |
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![]() | #113 |
Posts: n/a
| ![]() TATA/ Mahindra are overpaying, if the numbers being touted are for real. There is good reason that other majors or financial groups are not bidding for Jaguar although they certainly have the money and technical expertise to turn them around short and mid term. Jaguar is essentially a dead brand because the average age of the typical buyer is said to be very high, and most buy purely because of "British" and "Anglo" looks, origin and ownership. How long can such a niche demography last, and be sustained? Because beyond that, no matter what TATA/Mahindra do, rest assured the Germans and Japanese would stay few steps ahead. This segment does not reward also rans. TATA or Mahindra will likely win the bid. Times of Islamabad and other dhimmi media will go to town about how India has 'arrived'. And after the dust has setlled, TATA will discover that they have paid money essentially to buy a junk brand. Great history, no meaningful future, and certainly not any proportinate return in technical expertise compared to the investment. For the same amount, they could set up proper engineering and design facilities, that would engineer cars comparable to Hyundai et al. Not glamorous, but more handsome return long term. But if they are hell bent on acquiring, It makes more sense to buy Prodrive than Jaguar/LR. PS: Let One Equity "win" this. Please god. |
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![]() | #114 |
BHPian | ![]() ummm one point you are missing is the difference between other major auto groups and TATA. Other Auto groups already have the technology and a luxury brand like Jaguar/LR is not going to add much value. TATA's on the other hand want the technology, expertise and dealer network of Jaguar/LR which makes it attractive for them. TATA's will not be buying the two british companies hoping to turn around their fortunes, they will be doing it to turn around their own fortunes. |
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![]() | #115 |
Senior - BHPian Join Date: Mar 2005 Location: N.A
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![]() | #116 |
Senior - BHPian ![]() | ![]() Agree completely with you Supersyn. Acquiring these brands would not only mean loss of the purchase money but later on they are going to waste even more money by pumping it into the brands to "revive" them. I don't think acquiring the two is a smart move for either Tata or M&M. |
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![]() | #117 |
BHPian ![]() Join Date: Jun 2007 Location: Madison, USA
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| ![]() I read in TOI a couple of days back that the dealer network for Jaguar in US is opposed to an 'Indian' company owning the brand. They say it would dent to the image. Is it because of an image problem with the Indian manufacturers or lack of elite lineage? |
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![]() | #118 | |
BHPian | ![]() Quote:
Anyway, I think those opposed to the deal aren't thinking from Indian POV. There is organic growth and then there is inorganic growth. TATA and Mahindra wouldn't make a dent on international auto sales by following organic growth models. Designing stuff in-house and learning everything from scratch sure has its charms but has one major disadvantage - it takes time which TATA's don't have. By the time TATA's get ready to take on the big boys by designing stuff in-house, IC engine would be obsolete (Japanese took 30 years and Koreans took 20) and alternative fuels would come into play. If TATA acquires Jag/Lr today, then they can leverage the technology for a good 20 years while diverting funding to their hybrid initiatives. Plus Jag/LR engineering their cars would help the Indian sales rise. Think about it, an American buyer may not pay $50,000 for a Indian made Jaguar, but an Indian buyer would definitely pay $75,000 to buy a Jaguar, even if its Indian made. The other advantage is a Safari with better off-road capabilities and an India with better engines. TATA's can now take the business away from International players in Indian and African markets. Who wouldn't buy Indian cars with oiropean technology. I mean, look at the Micro car thread, people are excited about a Srilankan made Korean car which had a tie up with Merc in the stone ages! Last edited by Mayavi : 10th December 2007 at 22:57. | |
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![]() | #119 |
Team-BHP Support ![]() ![]() | ![]() huh skin color? When its a matter of money everything else takes a back seat. If skin color was an issue there would be no Lexus in the US. Its more of a case of perception. Indian automobile companies are known worldwide for low quality stuff. When you are selling a economy hatch low quality of plastics and other stuff is acceptable, but this is not the case with an elite brand. If the company Rhino came up with a 25 lakh SUV instead of the 6L MUV they have now, would people in India buy it? I am sure that has nothing to with skin color. So please stop looking for conspiracy theories where there is none. |
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![]() | #120 | ||||
BHPian | ![]() Quote:
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Now I am not saying that it is entirely based on skin color, but just that people of lesser hues should work a bit harder to be considered equals. Being same quality and technology doesn't cut it, it should be more. Ask Toyota/Lexus how long it took them to be accepted Or ask the Indian software companies. It will take time for Indian companies to be accepted by mainstream Americans (major market for Jag/LR) and it will take more than just a good quality/product. TATA needs good PR, may be they need to flaunt their luxury hotel line in US. Last edited by Mayavi : 11th December 2007 at 02:15. | ||||
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