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My thoughts exactly. Thar ROXX has a very difficult product placement window, as you have mentioned.

I myself have booked a ScorpioN - needing a bit of both worlds - XUV700 and Thar. I can’t see a reason to change my decision in favour of the Roxx.

I was a huge fan of the Thar styling until 2022 (didn’t buy it purely because of the huge body roll). But it has lost its freshness now and doesn’t appeal to me anymore. ScorpioN seems more evergreen. I could have been sold on the Roxx if it had the clean lines of the Wrangler. At least the pics that I have seen make it appear a non-fluidic design (Someone mentioned: More Maxx, than Roxx).

Then again, will a typical Creta buyer change his/ her decision to a Roxx? I doubt - Creta has its own gentle appeal. Has a 1.5 Turbo Petrol (vs. 2-Lit in the Roxx) and is a few hundred kgs lighter too - helping save fuel costs for a typical buyer. IMO, 3XO would be a better product to compete with Creta - if only Mahindra had designed it that way.

But maybe come Oct 3 - I will have been proven wrong!

Thanks for sharing this video!

1. Did anyone notice that in the safety section the Thar Roxx is with Black Leatherette Seats and Black center armrest! (at 17:15)

2. I saw another youtube shorts showing the camping setup on the Thar Roxx and I was thinking about the mounting points for the roof rack. I believe in the AutoTrend video they did not discuss it but I noticed the mounting point on the Thar Roxx roof, 3 on each side.
Starting from top of the B pillar, then between the B and C pillar and the last one right after the C pillar.

Sharing screenshots from both the videos so it will be easy to understand where those mounting points are placed on the roof.

It is good that Mahindra included these mounts as we all know how it was done on the 3D Thar.

Two mounting points are visible in this image , third one is out of the frame, but you can notice it in the video for a second at 16:01 mark.


Bottom left - Roof rack mounts and on the right you can notice the silhouette of all the 6 mounts.


Video: https://www.youtube.com/shorts/tpaowaqqsvo

Sorry if its been mentioned already and i missed it, but does it come with connected car features ?

Yes but only the AX3L, 5L and 7L gets it, first year free.

There will be cannibalization of sales, but I think Mahindra's competent sales team has done their research right. They want to "own" the 15-25 lac segment, and enchant the customer one way or the other with their offerings. Safari, Harrier and even Fortuner may lose quite a few customers to the Thar Roxx. I think overall they will rake a lot more moolah ;)

I love the XUV 700
I like the Scorpio N (but feel no emotion, Its a good SUV ofcourse, but I dont like its rear design)
I admire and desire the Thar Roxx

Valid, thoughts! Objectively speaking. But look at it this way, how many 3 door thars are 4x4 and even if they are, how many would have actually used it? They are selling over 5k 3 door thars per month, its almost nothing to do with off-roading, or being cheap (because for the number of good seats, its very expensive!).

I think human thinking processes cannot be simplified to these checkbox choices. I'll take my case, I need a high GC vehicle, to save my Sedan from broken roads and rains and also want it to be capable of being a daily driver.

I'll not buy an XUV, because there are so many of those, to me that doesn't give out any 'unique' social message, neither does it show your financial accomplishment nor does it standout as a lifestyle car. Scorpio on the other hand is very similar but is clearly considered a 2nd to the XUV700 in most aspects, other than height!. Don't get me wrong, I'm sure both these are very accomplished products, pleasing the drivers a lot but I want something that stands out, that lacks 'some' practicality, which makes people think about it all the time, but not everyone would buy!.

3 door thar was a little too impractical for me, so waited for this one. If they launched the petrol 4x4, I'd have got it the first day, but I'm just not sure of the diesel fate with NCR and my running for this will not be enough! to justify a write-off in 10 years! So I'm still thinking and convincing myself of the 2 digit diesel FE advantage and how it would psychologically play every-time I want to go out and pick a car from the garage.

I'm just saying, I logically agree with XUV - Scorpio argument (and actually made the same argument a few pages back), but Thar has made a brand that none of these can match with features! I'm sure there are a lot other twisted thoughts people have in support of the Thar.

Masked out a few painted bits with the black top colour to get this look that preserves the slanting rollbar theme.

I have been comparing Roxx and Scorpio N.

Roxx M3 P-AT is about 17.30L on road and ScorpioN Z4 P-AT is about 19.60L on road. Z4 is 7 seater, but Roxx gets bigger infotainment, LED Projector lamps, 4 extra airbags, and bigger tires (taller wider stance?). I am assuming both have similar ride? Maybe Roxx will ride slightly better because of longer wheelbase?

Is this the right comparison between the two?

No way dude. Maxx had way better rear window space and a much larger boot. Yeah the XX resemblance is uncanny.

I’m miffed about Mahindra not offering a Manual 4x4 Petrol variant :Frustrati. I’d happily take the top trim for that, but dropping thar Roxx for now. As a family man XUV 700 petrol manual makes much better sense.

This is a fantastic vehicle for non NCR folks, however I’m a bit sad for the end of the IC engine era. The Gen2 of Thar Roxx would have been a fantastic product. This car would set the market on fire for Mahindra. Truly happy for them. It’s great that they are listening to customers clap: (Are you hearing me Mahindra?) and coming out with a fantastic product even if the addition of the second door was a bit roughshod job.

The best news from this launch is that Mahindra is listening to its customers and going in the right direction. They most definitely have sorted out the platform and the interiors that are on par with what a modern car should be unlike the 3 door which is at best suitable for farm use and serious off-roading. It is undeniable that the 5 door is superior to the 3 door in every single way and while some die-hard 3 door fans will argue that it looks better and is more basic etc etc but the uncomfortable truth is that the 3 door is pretty much done for. We will see the 3 door owners the first ones to switch to the 5 door. In my opinion, Mahindra should use the 3 door for commercial/farm use for which without the rear seats it would be a very good car for those in need of a rugged workhorse. This could be the stop gap till they launch their own pick up.

Now with regards to the design, I have nothing to say as this is another Wrangler clone with few design changes to stay clear of any IP lawsuits. I hope this is the last Mahindra that tries to be a wrangler. Mahindra in my opinion should own its design and I am very sure the next one will be as butch as ever but with its own identity. Being boxy can be beautiful in many ways and I hope the designers at M&M will get over their jeep hangover. With the Thar E concept, they seem to be in the right direction.

I still feel that this will not eat up into the creta sales as much in the long run as the audience are very different and this is Mahindra's own market to expand further. The real do it all thar for the urban single car owner is going to be the next generation Thar which I think will be ready by 2030!

Wishing all the luck to M&M in giving us what we want in a compelling package for years to come!

What's an interesting bit is: This is probably for the first time by Mahindra that they have revealed, launched, unveiled prices, organized media drive and everything BUT are taking the bookings way later - after more than 1.5 month!

Is there any specific reason for the same? I initially thought that they didn't want to miss the 15th August for the launch, but then then could have started taking bookings atleast and deliver as per their original delivery schedule.

Why is there this interesting gap between launch and bookings open?

You are right. If sunroof is not a requirement, Roxx MX3 is very competitive. However, for only an additional 1.2L (over the 19.6 for Z4 PAT), you can get the Z8S PAT in the ScorpioN which to my mind is a very well-priced version.

Between the Roxx and Scorpio-N, which one do you think offers a better driving experience? In terms of ride quality and NVH , is the Scorpio-N superior to the Roxx? Could the Roxx provide a better ride quality and more enjoyable driving experience compared to the Scorpio-N, assuming both are used as five-seaters? If someone is moving from a Scorpio-N to a Roxx for city and highway driving (not off-road), would they likely find the switch more satisfying?

I'm currently torn between the Scorpio-N and Roxx. Which one would be better suited for a family of five in terms of value for money, ride quality, handling, and ease of driving both in the city and on highways?

The gap is required for them to cook as many as ROXX to start the delivery from Dussehra.

If I were part of Mahindra’s decision-making team, I would change the white upholstery in response to the criticism received in media reviews. :Frustrati

Yes indeed.
And those are ventilated seats for the higher trims, so atleast give an option for grey/black/brown even if it is at a slightly higher price...