6th November 2010, 20:52
| #2266 |
| Senior - BHPian Join Date: Sep 2006 Location: zxc
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| Sharh rukh ad. in which he says "Lux Cozi ki taraf se happy Diwali" is so irritating. Well this one is not on TV but on our own classified thread. I think its very innovative.  |
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7th November 2010, 11:37
| #2267 | |
| BHPian  Join Date: Mar 2004 Location: Mumbai
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| Quote:
 thanks for pointing it out. | |
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12th November 2010, 14:15
| #2268 |
| Senior - BHPian  Join Date: Feb 2009 Location: Bangalore
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| I find the Mahindra 2-wheeler advertisements very strange. The gearless scooter is being marketed as thrilling and sporty whereas the bike is being marketed as calm and comfortable. I always thought it was the other way round.  And what is the need to have celebrities like Aamir Khan and Kareena Kapoor for endorsing 2-wheelers ? Wasting crores of rupees for celebrity endorsements unnecessarily. They could have used the same for expanding their sales and service network, or provided some discount to customers.  Rohan |
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12th November 2010, 14:42
| #2269 | |
| Senior - BHPian  Join Date: Jan 2010 Location: TSTN
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I always felt this. But when we were discussing this, someone said, if Amirkhan buys, his fans also buys them. People always remember celebrities & associate the brand to them. Anyway, I hope you're one among like us who buy things based on needs & value & not on brand name. But I love the ad of Stallion; very calm & promoting safe biking which is the way it should be & not like going to the end of the world & making a 180 degree train & jumping in front of train  There're quite few ads that are excellent without any famous personalities such as Kissan & Sil jam. And has anyone noticed? Maggi is advertising like hell, especially the multigrain one. I started hating it literally now. Also there're less two-wheeler ads these days isn't it? | |
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12th November 2010, 14:56
| #2270 |
| Senior - BHPian Join Date: Jan 2007 Location: Mumbai
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| The dumbest ad of the season has to be the personification of Ponds cold cream as a 'sachcha dost' with whom you share a 'gehra rishta'.  Last edited by Jayabusa : 12th November 2010 at 15:01. |
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12th November 2010, 16:26
| #2271 | |
| Senior - BHPian Join Date: Feb 2009 Location: Bangalore
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| Quote:
Rohan | |
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12th November 2010, 17:29
| #2272 | |
| BHPian  Join Date: Sep 2008 Location: Hyderabad
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 by people). Its not as if people buy the same brand as their idol endorses, though there may be some, and even those I believe stick to items which are less in value such as soft drinks etc. Of course there are always exceptions. The main reason behind using celebrities is to create a brand recall among people to first attract them to their products. Later as you said other things such as service network etc work. A brand that is already established and has good brand recall may not require celebrities to endorse its products, but normal ads would do. Case in point, Maruti. I don't remember any big celebrity endorsing for Maruti, at least in the last few years. Last edited by vamsi.kona : 12th November 2010 at 17:47. | |
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13th November 2010, 10:38
| #2273 |
| Senior - BHPian Join Date: Feb 2009 Location: Bangalore
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| The latest Cadbury's Dairy Milk advertisement, in which a girl is shown eloping with her boyfriend in a Hyundai i20, is very strange. If the girl's family was so understanding, why did they decide to run away in the first place ? Or was it the boy's family in the rear seat who was promoting their son to elope with a girl ? Totally stupid advertisement. Rohan |
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13th November 2010, 11:39
| #2274 |
| BHPian  Join Date: Sep 2009 Location: Udupi
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13th November 2010, 17:48
| #2275 |
| Senior - BHPian  Join Date: Mar 2005 Location: Chandigarh/Mohali/Ambala Cantt
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| The new Tata Docomo 3G Jingle,i like it |
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13th November 2010, 17:56
| #2276 | |
| Senior - BHPian Join Date: Jan 2007 Location: Mumbai
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A similar old ad(Boro Plus body lotion) feat. Kareena Kapoor, with five guys speaking about how they felt on touching/having felt her, is aired every winter. Last edited by Jayabusa : 13th November 2010 at 18:06. | |
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13th November 2010, 19:18
| #2277 | |
| BANNED Join Date: Jun 2007 Location: Kochi
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The mobikes ad (not the mobikes themselves) are targeted at slightly older audience, who are probably married, and want a "stable" ride. I am told that most marrked women prefer that their husbands ride scooters, and perceive bikes as dangerous. Probably, they are targetting this myth. I do not drive two wheelers though. | |
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13th November 2010, 19:21
| #2278 | |
| Senior - BHPian Join Date: Mar 2005 Location: Chandigarh/Mohali/Ambala Cantt
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13th November 2010, 20:24
| #2279 | |
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13th November 2010, 22:30
| #2280 |
| Senior - BHPian  Join Date: Jan 2008 Location: Dubai/Mumbai
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