Team-BHP > Shifting gears


Reply
 
Thread Tools Search this Thread
Old 6th November 2010, 20:52   #2266
Senior - BHPian
 
Join Date: Sep 2006
Location: zxc
Posts: 3,393
Thanked: 688 Times
Default

Sharh rukh ad. in which he says "Lux Cozi ki taraf se happy Diwali" is so irritating.

Well this one is not on TV but on our own classified thread. I think its very innovative.

Name:  nice tbhp ad.jpg
Views: 1691
Size:  70.8 KB
SirAlec is offline  
Old 7th November 2010, 11:37   #2267
BHPian
 
gomzi's Avatar
 
Join Date: Mar 2004
Location: SF Bay Area
Posts: 781
Thanked: 126 Times
Default

Quote:
Originally Posted by SirAlec View Post

Well this one is not on TV but on our own classified thread. I think its very innovative.

Attachment 449795
Thats really an innovative ad thanks for pointing it out.
gomzi is offline  
Old 12th November 2010, 14:15   #2268
Senior - BHPian
 
rohan_iitr's Avatar
 
Join Date: Feb 2009
Location: Bangalore
Posts: 1,088
Thanked: 622 Times
Default

I find the Mahindra 2-wheeler advertisements very strange.

The gearless scooter is being marketed as thrilling and sporty whereas the bike is being marketed as calm and comfortable. I always thought it was the other way round.

And what is the need to have celebrities like Aamir Khan and Kareena Kapoor for endorsing 2-wheelers ? Wasting crores of rupees for celebrity endorsements unnecessarily. They could have used the same for expanding their sales and service network, or provided some discount to customers.

Rohan
rohan_iitr is offline  
Old 12th November 2010, 14:42   #2269
Senior - BHPian
 
aargee's Avatar
 
Join Date: Jan 2010
Location: KATSTN
Posts: 4,999
Thanked: 3,289 Times
Default

Quote:
Originally Posted by rohan_iitr View Post
And what is the need to have celebrities like Aamir Khan and Kareena Kapoor for endorsing 2-wheelers ? Wasting crores of rupees for celebrity endorsements unnecessarily. They could have used the same for expanding their sales and service network, or provided some discount to customers.
+100000...
I always felt this. But when we were discussing this, someone said, if Amirkhan buys, his fans also buys them. People always remember celebrities & associate the brand to them. Anyway, I hope you're one among like us who buy things based on needs & value & not on brand name. But I love the ad of Stallion; very calm & promoting safe biking which is the way it should be & not like going to the end of the world & making a 180 degree train & jumping in front of train

There're quite few ads that are excellent without any famous personalities such as Kissan & Sil jam.

And has anyone noticed? Maggi is advertising like hell, especially the multigrain one. I started hating it literally now.

Also there're less two-wheeler ads these days isn't it?
aargee is offline  
Old 12th November 2010, 14:56   #2270
Senior - BHPian
 
Join Date: Jan 2007
Location: Mumbai
Posts: 2,447
Thanked: 66 Times
Default

The dumbest ad of the season has to be the personification of Ponds cold cream as a 'sachcha dost' with whom you share a 'gehra rishta'.

Last edited by Jayabusa : 12th November 2010 at 15:01.
Jayabusa is offline  
Old 12th November 2010, 16:26   #2271
Senior - BHPian
 
rohan_iitr's Avatar
 
Join Date: Feb 2009
Location: Bangalore
Posts: 1,088
Thanked: 622 Times
Default

Quote:
Originally Posted by Jayabusa View Post
The dumbest ad of the season has to be the personification of Ponds cold cream as a 'sachcha dost' with whom you share a 'gehra rishta'.
I beg to differ, but the dumbest adv of the season has to be the emami kesar malai soap or cream, whatever it is.

Rohan
rohan_iitr is offline  
Old 12th November 2010, 17:29   #2272
BHPian
 
vamsi.kona's Avatar
 
Join Date: Sep 2008
Location: Hyderabad
Posts: 202
Thanked: 234 Times
Default

Quote:
Originally Posted by rohan_iitr View Post
I find the Mahindra 2-wheeler advertisements very strange.


And what is the need to have celebrities like Aamir Khan and Kareena Kapoor for endorsing 2-wheelers ? Wasting crores of rupees for celebrity endorsements unnecessarily. They could have used the same for expanding their sales and service network, or provided some discount to customers.

Rohan
There is some pros and cons for using celebrities in Ads. Celebrities in India are better known than most other famous people from other fields (Except cricketers. And Politicians cannot be used for creating trust in any brand as that brand would be by people). Its not as if people buy the same brand as their idol endorses, though there may be some, and even those I believe stick to items which are less in value such as soft drinks etc. Of course there are always exceptions.

The main reason behind using celebrities is to create a brand recall among people to first attract them to their products. Later as you said other things such as service network etc work. A brand that is already established and has good brand recall may not require celebrities to endorse its products, but normal ads would do. Case in point, Maruti. I don't remember any big celebrity endorsing for Maruti, at least in the last few years.

Last edited by vamsi.kona : 12th November 2010 at 17:47.
vamsi.kona is offline  
Old 13th November 2010, 10:38   #2273
Senior - BHPian
 
rohan_iitr's Avatar
 
Join Date: Feb 2009
Location: Bangalore
Posts: 1,088
Thanked: 622 Times
Default

The latest Cadbury's Dairy Milk advertisement, in which a girl is shown eloping with her boyfriend in a Hyundai i20, is very strange.

If the girl's family was so understanding, why did they decide to run away in the first place ? Or was it the boy's family in the rear seat who was promoting their son to elope with a girl ?

Totally stupid advertisement.

Rohan
rohan_iitr is offline  
Old 13th November 2010, 11:39   #2274
BHPian
 
Deep Blue's Avatar
 
Join Date: Sep 2009
Location: Udupi
Posts: 662
Thanked: 391 Times
Default

The ad for spice 3d phone is nice.
Deep Blue is offline  
Old 13th November 2010, 17:48   #2275
Senior - BHPian
 
akshay4587's Avatar
 
Join Date: Mar 2005
Location: Chandigarh/Mohali/Ambala Cantt
Posts: 3,795
Thanked: 1,833 Times
Default

The new Tata Docomo 3G Jingle,i like it
akshay4587 is offline  
Old 13th November 2010, 17:56   #2276
Senior - BHPian
 
Join Date: Jan 2007
Location: Mumbai
Posts: 2,447
Thanked: 66 Times
Default

Quote:
Originally Posted by rohan_iitr View Post
I beg to differ, but the dumbest adv of the season has to be the emami kesar malai soap or cream, whatever it is.

Rohan
If you are talking about the ad with one girl and three guys, then it has been discussed sometime back.

A similar old ad(Boro Plus body lotion) feat. Kareena Kapoor, with five guys speaking about how they felt on touching/having felt her, is aired every winter.

Last edited by Jayabusa : 13th November 2010 at 18:06.
Jayabusa is offline  
Old 13th November 2010, 19:18   #2277
Senior - BHPian
 
Join Date: Jun 2007
Location: Kochi
Posts: 2,349
Thanked: 398 Times
Default

Quote:
Originally Posted by rohan_iitr View Post
The gearless scooter is being marketed as thrilling and sporty whereas the bike is being marketed as calm and comfortable. I always thought it was the other way round.
Young college going girls want sporty and "thrilling" two wheelers. The gearless vehicles are targetted at them.

The mobikes ad (not the mobikes themselves) are targeted at slightly older audience, who are probably married, and want a "stable" ride.

I am told that most marrked women prefer that their husbands ride scooters, and perceive bikes as dangerous. Probably, they are targetting this myth.

I do not drive two wheelers though.
BaCkSeAtDrIVeR is online now  
Old 13th November 2010, 19:21   #2278
Senior - BHPian
 
akshay4587's Avatar
 
Join Date: Mar 2005
Location: Chandigarh/Mohali/Ambala Cantt
Posts: 3,795
Thanked: 1,833 Times
Default

Quote:
Originally Posted by BaCkSeAtDrIVeR View Post
Young college going girls want sporty and "thrilling" two wheelers. The gearless vehicles are targetted at them.

The mobikes ad (not the mobikes themselves) are targeted at slightly older audience, who are probably married, and want a "stable" ride.

I am told that most marrked women prefer that their husbands ride scooters, and perceive bikes as dangerous. Probably, they are targetting this myth.

I do not drive two wheelers though.
I agree,here in chandigarh,i notice,PYT's rocketing off from redlights,and then twisting the throttle of their Gearless 2 wheelers to the limit.
akshay4587 is offline  
Old 13th November 2010, 20:24   #2279
BHPian
 
Roy.S's Avatar
 
Join Date: Oct 2008
Location: Bangalore
Posts: 619
Thanked: 484 Times
Default

Quote:
Originally Posted by Deep Blue View Post
The ad for spice 3d phone is nice.
+1 to that. Really nice and effective ad. Almost made me want to buy the phone. The Volkswagen guys should hire the agency that made this ad.
Roy.S is online now  
Old 13th November 2010, 22:30   #2280
Senior - BHPian
 
raj_5004's Avatar
 
Join Date: Jan 2008
Location: Dubai/Mumbai
Posts: 5,196
Thanked: 2,703 Times
Default

I liked the Sony Ericsson promotion ads for Xperia X10-











raj_5004 is offline  
Reply

Most Viewed
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Copyright 2000 - 2020, Team-BHP.com
Proudly powered by E2E Networks