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Team-BHP Support ![]() ![]() | ![]() The low volume market for Superbikes and Imports in the country doesn’t allow for a meaningful monthly analysis of their sales data. However, the same over a longer period of a full year makes for a healthy discussion - and with that goal in mind, below is the 2020 annual report and analysis of the premium two-wheeler market in India. Note -
2879 premium motorcycles were sold in the year 2020. The market was down by 46% compared to 2019, with all brands except Triumph ending up with a YoY decline in sales. 2020 was a very turbulent year for the industry. BS6 transition, Corona lockdown induced delays etc played spoilsport and even market leaders like Harley Davidson decided to do a partial exit, handing over the company to Hero Motocorp. In such a market - aggressive players tend to capture more marketshare - and Kawasaki and Triumph did exactly that! Last edited by CrAzY dRiVeR : 9th February 2021 at 13:39. |
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Team-BHP Support ![]() ![]() | ![]()
Last edited by CrAzY dRiVeR : 9th February 2021 at 10:21. |
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Team-BHP Support ![]() ![]() | ![]() Manufacturer Market Share and Trends
Last edited by CrAzY dRiVeR : 9th February 2021 at 13:44. |
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Team-BHP Support ![]() ![]() | ![]() Premium Motorcycle sales 2020 - Sorted by price. The below graph gives a clear picture of which products have really caught the fascination of the market, at various price points. Note - The leftmost product is 5.34L ex-showroom, whereas the rightmost product is 49.99L ex-showroom.
Last edited by CrAzY dRiVeR : 9th February 2021 at 14:23. |
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Team-BHP Support ![]() ![]() | ![]() Kawasaki
Last edited by CrAzY dRiVeR : 9th February 2021 at 14:25. |
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Team-BHP Support ![]() ![]() | ![]()
Last edited by CrAzY dRiVeR : 9th February 2021 at 14:25. |
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Team-BHP Support ![]() ![]() | ![]() Triumph
Last edited by CrAzY dRiVeR : 9th February 2021 at 14:26. |
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Team-BHP Support ![]() ![]() | ![]() Suzuki
Last edited by CrAzY dRiVeR : 9th February 2021 at 14:28. |
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Team-BHP Support ![]() ![]() | ![]() Honda
Last edited by CrAzY dRiVeR : 9th February 2021 at 14:29. |
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Team-BHP Support ![]() ![]() | ![]() Last edited by CrAzY dRiVeR : 9th February 2021 at 12:30. |
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Team-BHP Support ![]() ![]() | ![]() Thread moved out from the Assembly Line. |
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Senior - BHPian Join Date: May 2006 Location: Pune
Posts: 1,392
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| ![]() Does Indian sell at all? While some manufacturers (listed above) aren't sharing data, always wondered about how much does Indian sell. |
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Team-BHP Support ![]() ![]() | ![]() Quote:
Would have been interesting to see who gains from Harley's loss. | |
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BHPian Join Date: Dec 2011 Location: Bangalore
Posts: 46
Thanked: 252 Times
| ![]() Harley's exit seems to be the single biggest factor in this segment's decline, pandemic notwithstanding. Will be interesting to see how Hero can regain customer trust (barring the old faithfuls upgrading their present Harley's, gaining new customers will be a challenge especially with the rise of RE's twin cylinder platform). Honda and Suzuki really need to step up their offerings and beef up their portfolio. Honda has said they'll bring CBs from across the displacement spectrum, along with the entire 500 platform so should be interesting to see. As for Suzuki, the VStrom's pricing saw a ridiculous jump post-BS6. Sad to see a really competent product undone by its price, I'd go for a Versys 650 too if I was looking out for an entry-level parallel twin ADV. Yamaha's India strategy is just plain strange. They don't seem to want volumes in the lower categories, nor do they want to build a halo brand. Might as well formally start service centres for RXs and RDs ![]() |
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BHPian Join Date: Nov 2014 Location: Pune
Posts: 484
Thanked: 1,293 Times
| ![]() For 2021, with limited BS6 options, let's se how the numbers pile up. Cruisers - Arrive in style Vulcan S Bonneville Speedmaster Rocket III R18 Nakeds - entry point of big bikes Retro Scrambler Dark, Icon, 1100 Street Twin Bonneville T100, T120 W800 Modern Z650 Z900 Street Triple R/RS F900R R1250R Speed Triple RS Sports/Supersports - the Racing bikes ![]() Ninja 650 Ninja 1000SX Panigale V2 S1000RR Fireblade Adventutre Tourer - mile munchers Versys 650 Versys 1000 F900XR Tiger 850 Sports Tiger 900 GT S1000XR Adventure - Go anywhere (as long as you can pick it up) V-Strom 650XT Tiger 900 Rally/Pro Multistrada 950S Africa Twin 1100/DCT R1250GS/A The obvious picks from each category and it shows in the sales figures also, Street Twin Bonneville T100, T120 Z900 Street Triple R/RS Ninja 1000SX Adventure and Adventure tourers are the talk of the town due to their versatile nature and our bad roads, pick any as per your budget or usage or wish ![]() *Harleys and other Italian exotics (Aprillia & Moto Guzzi) I've not included as riders buying those beauties don't look elsewhere! Some of the offerings in big bikes are in their 2nd or 3rd generation making the previous gen available in the pre-owned scene. But we need more new bike sales for the ecosystem to flourish. Cheers, surjaonwheelz Last edited by surjaonwheelz : 10th February 2021 at 12:20. Reason: Formatting |
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