Apple EV development project cancelled; Shifts focus to AI

The Cupertino-based tech giant started working on 'Project Titan' back in 2014.

According to media reports, tech giant Apple, has cancelled its decade-long efforts to develop an electric car.

Reports state that the company's COO Jeff Williams & Kevin Lynch, VP of the project, disclosed the news internally, surprising the 2000 employees working on the project. The project is said to begin winding down soon, with the employees of the car team being shifted to Apple's Artificial Intelligence division under the leadership of John Giannandrea.

As per reports, employees like hardware engineers and vehicle designers could apply for jobs on other Apple teams. However, reports do suggest layoffs will happen, although the exact number is unclear.

The Cupertino-based tech giant started working on 'Project Titan' back in 2014. The EV was initially expected to come with fully autonomous driving capabilities while featuring limousine-like interiors and tech. Prior to the decision to cancel, the latest shared internally was that the car's release date was delayed to 2028 and about reducing the vehicle's self-driving specification from Level 4 to Level 2. The Apple EV was expected to be priced around the $100,000 mark.

Source: Bloomberg