Classic Legends may launch BSA brand in India by 2025

BSA bikes are currently available in 12-13 European countries and the US.

Mahindra's 2-wheeler division, Classic Legends, is planning to introduce the BSA brand in India by 2025. Reports suggest that BSA's electric bike could hit the roads in the next 12-18 months.

BSA bikes are currently available in 12-13 European countries and the US. According to Ashish Joshi, CEO of Classic Legends, the company is now looking to roll out the BSA brand in Japan, Australia and New Zealand. 

“We’re currently looking at demand fulfilment for BSA across 12 to 13 European countries, and the US is going to take a lot, not only in terms of capacity but energy, as well,” Joshi said. “Besides, if it can be launched in Japan, Australia and New Zealand, why miss India?", he added.

Reports also suggest that Classic Legends will focus on manufacturing BSA's electric motorcycles at its Pithampur plant in Madhya Pradesh. The company could also bring twin-cylinder models to India. But that would depend on the demand for such bikes.

Source: Autocar Pro