Elon Musk is driving Model 3 owners away from Tesla, says survey

As per the survey, 21.5% of customers walked away from Tesla because of their disapproval of Elon Musk.

Five years ago, Bloomberg conducted a survey of thousands of Tesla Model 3 owners. Now, they have gotten back to the original responders to see if and how their opinions have changed over the years.

After taking into account the response from the thousands of original responders, the data collected shows that Tesla owners don't like Elon Musk as much as they did 5-years back. The report even goes on to state that Musk's antics are "actively driving away owners from the brand."

The new report showed that the most significant change of opinion among owners was the drop in Elon Musk's approval rating. The survey stated that owners felt a sense of betrayal by Musk because he picked political fights online, downplayed climate change consequences and backed controversial figures & ideas. Elon Musk's approval ratings among owners were lower than even Tesla's customer service line.

As per the survey, 21.5% of customers walked away from Tesla because of their disapproval of Elon Musk. 18.7% of customers had concerns about quality or service, while 17.8% were unhappy with Tesla's brand perception.

Tesla owners also stated that they liked the cars but preferred Musk not to be so tied up to the image of Tesla. One of the owners said, "I don’t want my car to be an Elon Musk conversation starter.”

Source: Bloomberg