Fiat mulling multi-brand FCA dealerships for India

Fiat is planning to introduce new multi-brand FCA dealerships in India, which will sell cars from all brands of the FCA group present in the country, including Fiat, Abarth and Jeep. The first such dealership will be opened in Mumbai around this year's festive season.

Fiat India is currently going through a tough phase with its monthly sales dropping continuously. In July 2016, the Italian automaker sold just 560 cars in the country. As a result, the new multi-brand dealership strategy is a move to provide more sales potential to Fiat dealers across the country. The company hopes to convert around 80 existing Fiat dealers to multi-brand FCA outlets in order to give them a better opportunity to sell cars.

Fiat has also reworked the dealers' incentive structure to address sustainability of its authorised dealerships. Fiat Chrysler Automobiles (FCA) had earlier announced that the Jeep brand will be officially launched in India on August 31, 2016.

Source: ET Auto