Ford reopens bookings for EcoSport

Ford India has announced that it has re-opened bookings for the EcoSport compact SUV. The company claims that it has delivered 50,000 units of the EcoSport and considerably reduced its waiting period.

The EcoSport is Ford's best-selling car in India. When it was launched in June 2013, it generated a lot of interest among buyers. Such was the demand that it managed to bag 30,000 bookings in just 17 days of its launch. The company's factory however, had a relatively small production capacity and could not match the demand. This resulted in long waiting lists (8-12 months in the case of some variants), following which Ford was forced to stop accepting any more bookings.

While it was unable to deliver cars, the company raised the price of the EcoSport more than once, without offering price protection to its customers. The company had even asked customers to opt for other models on which it was offering discounts. As an alternative, it was offering a full refund of the booking amount upon cancellation of bookings.