Maruti Suzuki records 292% growth in car subscriptions

Maruti Suzuki Subscribe was launched in 2020 and has registered 5,001 subscriptions since then.

According to Maruti Suzuki, its value-added initiatives such as Smart Finance, Subscribe and Rewards; have registered substantial growth in FY2023. The carmaker's Subscription business registered a YoY growth of 292%.

Maruti Suzuki Subscribe was launched in 2020 and has registered 5,001 subscriptions since then. It offers customers a chance to own a Maruti Suzuki vehicle by paying a monthly subscription fee. This service is currently available across 25 cities and has five partners: Orix, ALD Automotive, Quiklyz, Myles and SMAS.

Maruti Suzuki Smart Finance was also introduced in 2020. It offers car financing options through 23 financiers. The platform is said to have disbursed over Rs 52,000 crore worth of loans to over 8.3 lakh customers within 3 years of its launch.

Maruti Suzuki Rewards program is a digital loyalty program with a customer base of over 8.2 million.