Ola enters the self-drive rental car segment

Ola has launched a self-drive car-sharing service called Ola Drive. The service will initially be available in Bangalore and later will be offered in Hyderabad, Mumbai and New Delhi, before expanding to other cities.

According to the company, Ola Drive will allow customers to design their own package by selecting the number of kilometers, hours and fuel inclusion. This is said to result in savings of up to 30% compared to other self-drive rental options.

Ola plans to have a fleet of 20,000 self-drive rental cars by 2020. The cars will come equipped with Ola Play connected car platform and a 7-inch touchscreen infotainment system with Bluetooth connectivity and GPS.

Users will also have access to a 24/7 helpline, emergency button, real-time tracking and roadside assistance.

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