Renault Kwid: 60% sales coming from 1.0 variant, 30% from AMT

Renault has sold over 1.5 lakh units of the Kwid in India, since its launch in September 2015. Knowing the importance of the Kwid in its portfolio, Renault has continuously been introducing new variants to the line-up in order to broaden its appeal. As part of these attempts, the Kwid 1.0-litre model was launched in August 2016, while the AMT variant was introduced in November. Recent reports suggest that both these variants are now contributing heavily to the Kwid's monthly sales.

The Kwid 1.0 is amounting to around 60% of the total monthly sales of the Renault Kwid in India. This is a significant share, especially since the hatchback is managing to clock around 9,000 unit sales per month. Since the Kwid 1.0 was launched at a premium of just Rs. 22,000 over the corresponding 0.8-litre model, it has successfully managed to attract customers of the low-displacement variants.

Interestingly, half of these sales of the Kwid 1.0 are coming from the AMT (Automated Manual Transmission) model. As a result, the Kwid AMT is currently contributing 30% to the total sales of the Kwid in the country. This is a clear indication of the increasing popularity of automatics, even in the budget hatchback segment.

These figures are further expected to rise in the coming months as Renault recently introduced an RXL variant as well for the Kwid 1.0 MT & AMT line-up. Before this addition, the Kwid 1.0 MT was available only in the RXT and RXT (O) variants, while the Kwid 1.0 AMT was offered only in the top end RXT (O) trim. This has reduced the starting price of the 1.0-litre range, thus making it more accessible for entry-level buyers.

Source: Car and Bike