Rumour: R-I-P Tata Manza

The Tata Manza has been finding it very difficult to keep pace with its rivals. In the April-September 2014 period, Tata Motors managed to move just 776 units of its largest sedan, which is a nowhere close to the 35,047 units of the segment-leading Honda City. Even the not-so-strong selling Nissan Sunny has managed 2,739 units. During the same period last year, Tata Motors sold 1,054 units of the Manza. This drastic drop in sales could result in Tata Motors pulling it out of the Indian market.

If media reports are to be believed, the demand for the Manza has dried up. The company is focussing on the recently launched Zest compact sedan, which has garnered a lot of interest and orders from the public. At present some variants of the Zest have a delivery period of six months.

The Manza was the first car to be launched by the former Managing Director of Tata Motors, the late Karl Slym. It shared its platform with the Vista positioned above the Indigo and Indigo XL sedans and with its large size and spacious interiors coupled with decent levels of equipment and acceptable levels of quality, offered a lot of car for the money.

Tata Motors, however, has not revealed any plans to pull the plug on the Manza.

Source: Business Standard