News

News

Santro - The car that built a company by B.V.R. Subbu

  •  

B.V.R. Subbu, the man who led Hyundai to success has come out with a new book called "Santro – The car that built a company". The Santro's success was the key to Hyundai being profitable in India. The company sold over a million units of the car over a period of 16 years.

In his book, B.V.R. Subbu talks about the Hyundai Santro that was conceptualized, designed, developed and manufactured in India to take on the behemoth that was Maruti Suzuki. He also gives an insight into how a relatively unknown Korean brand was able to gain a foothold in the lucrative small car segment. 

Mr. Subbu details the challenges of introducing a new product in a new market. He also talks about the decisions that had to be made to tackle the competition, including the marketing campaign that featured Shah Rukh Khan as brand ambassador.

This book is a must read if you are an automotive enthusiast. It is currently available for pre-order on amazon.in

 
Live To Drive