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Tata Motors plans to upgrade its sales network

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According to a media report, Tata Motors is planning a large-scale upgrade of its sales network. The overhaul will take place over the next 1 year as the carmaker prepares to launch new products into the market.

The upgrades will focus on improving the ambience of the showrooms, implementing new technologies and enhancing the workforce across all dealerships. Dealerships will have a lounge with Wi-Fi connectivity.

Tata plans to setup 2,000 dealerships by 2021-22. These will utilize augmented reality and virtual reality platforms based on 4G and 5G technologies to offer a virtual showroom experience to customers.

Tata Motors is also planning to upgrade its workshops. The carmaker is reportedly in the process of hiring more than 800 sales executives ahead of the launch of the Harrier SUV.

Source: Economic Times

 
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