Tata Tiago bookings open on March 10, 2016

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Tata Motors has announced that bookings for the Tiago hatchback will open on March 10, 2016. Customers can book the car either online or at any authorized dealership of Tata Motors with a payment of Rs. 10,000.

Booking the car will make the person, who has to be at least 18 years old, eligible to participate in a contest that could give him / her, a chance to win a trip to Barcelona, along with one person of his / her choice and meet Argentine footballer Lionel Messi, who is Tata Motors' global brand ambassador.

After booking the vehicle, the participating customer will be requested for a response to the question "I love Tata TIAGO because…' and based on the most creative response, the company will shortlist the first set of qualifiers. The final five winners will be selected through a lucky draw and will be eligible to make the trip to Barcelona to meet the football legend. The winning entries will be announced on www.tatatiago.com, 30 days after the date of closure of the promotion period.

Tata Motors will also roll out a national BTL campaign in a phased manner, from March 15, 2016.

The Tiago was known as the Zica earlier. The car was revealed to journalists in December 2015. However, as the mosquito-borne Zika virus has been spreading at an alarming rate and constitutes a public health emergency as per the World Health Organization, Tata Motors decided to rename the vehicle. This was one of the reasons behind the car's launch delay.