Toyota Hybrid worldwide sales cross the 1 crore mark

Toyota Motor Corporation has sold over 1 crore hybrid vehicles across the globe. This milestone has been achieved in less than 20 years of the company's first hybrid car launch. The official announcement made by the Japanese manufacturer claims that as of January 31, the cumulative worldwide sales of Toyota hybrid vehicles stand at 1.005 crore.

Toyota stepped into the Hybrid market in August 1997 with the launch of the Coaster Hybrid EV in Japan. However, the company got its big breakthrough in the segment with the launch of the Prius in December 1997. The Prius became the world's first mass-produced hybrid vehicle and even after two decades it is still bringing satisfactory sales numbers for the automaker. In 2015, Toyota unveiled the fourth-gen Prius in the international markets, based on Toyota New Global Architecture (TNGA) platform.

Toyota currently sells 34 different hybrid models in over 90 countries across the globe. Toyota Kirloskar Motor, the automaker's Indian arm, had launched the Prius here in 2010 and the Camry Hybrid in 2013. The company had also showcased the new-gen Prius at the 2016 Auto Expo and has now officially launched it in India at Rs. 38.96 lakh (ex-showroom, Delhi).