USA: Tesla beats BMW to become best-selling luxury car brand

Tesla managed to outsell all its luxury brand competitors by quite a margin, considering it offers only 4 electric models in its lineup.

Tesla, for the first time, has become the best-selling luxury car brand in the USA, outselling BMW.

According to reports, the electric carmaker recorded 484,351 new car registrations in 2022, translating to a 41% jump compared to 2021. On the other hand, BMW registered a 5.3% drop in sales recording with 327,929 units. Mercedes-Benz came in third with 269,511 units last year, which according to reports, is similar to its sales numbers for 2021.

Reports also stated that new vehicle registrations from luxury brands were down by 3.5% last year, with just a little over 2 million units.

Tesla managed to outsell all its luxury brand competitors by quite a margin, considering it offers only 4 electric models in its lineup. EV-only sales of BMW and Mercedes-Benz in 2022 stood at 14,000 units and 11,500 units, respectively.

While some do argue whether Tesla qualifies as a luxury automaker, the pricing of its model lineup appears to justify the categorisation.

Source: Automotive News