When Royal Enfield unveiled the 650 twins at EICMA 2017, I was super excited about the bikes because I felt the company was right on track to take over the affordable lower middle weight motorcycling segment, worldwide. All my whatsapp groups were buzzing with the launch of the bikes and in this age of cynical - oh this is missing, oh power is too low, oh weight is too high armchair motorcycle experts, the enthusiasm on the 650 twins was a refreshing change. Go to any international motorcycling forum and you will find that almost everyone is unhappy about the rising cost of motorcycles, the corresponding skyrocketing insurance rates and overall cost of ownership. So could Royal Enfield be the harbinger of much needed change? Yes, the same Royal Enfield that hurriedly launched the Himalayan without fuel injection (
which meant that it wasnt BS4 compliant), poor build quality (
cracked chassis anyone?) and other character building niggles, now suddenly became the great big hope. Was it too much to expect?
The test rides for the international media were a few weeks ago and both the Indian and international media had high praise for the 650 twins. Yes there were comments about the front end being slightly flightly at high speeds but other than that, the reviews for what is a low output twin cylinder motorcycle was very positive indeed. Now all that was left to be showcased was the pricing and it appeared as though everyone and their grandmothers had an opinion about what the price should be, with numbers veering from the realistic (
~ Rs 2.7L ($ 3,750) for the Interceptor and Rs 3L ($ 4,160) for the GT)) to the completely improbable (
Rs 2.34L ($ 3,250) which would put it uncomfortably close to the RE 500s). Meanwhile I had reached out to a friend of mine who works in Royal Enfield to find out how I can attend the launch event and he suggested I come to St Mary's Motors at Kaloor, Cochin at 18:00.
Webcast
The showroom had arranged for seating for around 50 people with a presentation screen and big speakers in the lobby of the building in which the showroom was located. Cochin had a total of 3 showrooms with the webcast setup - St Mary's Motors, the company showroom at Edapally and Kaizen Motors at Vytilla. The lobby was airconditioned and we were provided with a welcome drink as well. The plan was for Sid Lal to announce the pricing over the webcast and then the bikes were to be unveiled to us inside the showroom. There were quite a few people who came in before the actual start time of 18:30 but the presentation ended up starting only at 18:45.

This is how the setup looked from the back of the seating arrangements

A box of snacks were provided with a bottle of Appy as well after a while.
There was quite a good turnout in the St Mary's showroom. While I am a big fan of what Sid Lal has done in terms of turning around the company, Im not all that keen on his by now trademark rambling presentation style. Yesterday though, he had some good points that were dreadfully boring for the enthusiasts who were waiting for the pricing announcements but on the other hand, were very positive for shareholders. He touched upon the much improved manufacturing processes, vendor quality, doing very well in dealer and customer satisfaction surveys (
conducted by JD Power Survey no less), opening showrooms in India and abroad (
Bali even!), improvements in servicing, 1000 point check lists for new bikes, rides being conducted by showrooms etc. Those are very reassuring things to hear for someone sitting on the fence on the new 650s. Oh, and those two advertisements were spot on in terms of generating excitement and grins, give the advertising agency a raise RE!
Pricing
Finally they got around to the big reveal and the moment Sid Lal announced the price of Rs 5.5 L, I was sure that they were having some fun with the audience and that it was going to be the combined price. And thats exactly what it turned out to be. There was a huge round of applause at this price announcement though the reception in Goa seemed to be quite muted. The Rs 2.49 L announcement of the base Interceptor was very well received and the lowered price of Rs 2.33 L for the states of Karnataka and Kerala for the base offerings to counter the higher road tax was greeted very enthusiastically by the crowd in the room. For reference, I want to point out that since the Kerala courts have come down strongly on handling charges, a company like Kawasaki has a higher ex showroom price in Kerala (
basically the handling charges are added on top of the actual ex-showroom charges) whereas RE has gone the other way and announced lower ex showrooms to ensure uniform 2.99 L on road pricing across the country. What a well thought through move from RE! The questions from the crowd that were part of the webcast were pretty silly though. Now, all that was left was for us to check out the bikes in person.
So where were the bikes?
Unfortunately, there was a logistical problem that meant that the RE team had to mobilize its resources to arrange for alternate transportation to get the bikes to the 3 showrooms in Cochin. So while the webcast finished by around 19:45 or so, we had some time on our hands till the bikes got to the showrooms. I used this time to wander around the showroom and spotted a seat that I was sure would be for the 650s. It is priced at Rs 3,500 and it felt quite good. I wonder if it would be a direct fit on the GT 535s.
I took this time to photograph a few of the other bikes in the showroom as well. That Stealth Black Classic with ABS is a looker!
Meanwhile, the crowd patiently waited outside and in the store and the buzz from the pricing obviously meant that everyone was keen to see the bikes in person. I saw one booking made even before the bikes arrived! More details in the next post.