Sam, a long straight wire(4-5 feet long is a good idea) makes a Decent FM antenna for strong stations. Thats why your Nokia phone, or non creative nano players etc., which have FM use the earphone cable as an antenna.
However if the reception is not very good, or there are lots of reflections, in lets say a street with high rise buildings etc., you need to go a little technical. But still nothing you cannot DIY
The glass antenna, the rabbit ear antenna(Remember old TVs?), the Tata indica antenna are all "Dipole antennas".
Below I will try to explain to you how to make a nice dipole antenna. Its similar to the glass antenna, but design is better. You will find the design on numerous websites too, each having a different goal(HAM etc.,). Below is what was tried way back in college.
1. Take a 300ohm wire. In Radioshack USA it was called the lead in wire. I am sure you audio shoudio guys will know the exact terminology. Its basically two copper wires running parallel to each other Cut it to 4 feet 11" length. At both the ends cut away 1" of insulation. So now you have a 4'9" length of wire covered in insluation and 1 inch exposed at each end. Tie the wires at the end together and cover with tape. You have your dipole now.
2.Now cut the dipole in the middle as shown in figure, and this goes to HU, see figure
There, you have a nice antenna.
Now lets talk about manufacturers.
First Tata indica. The dipole antenna is very very small. FM is 3(98MHz) meter wave,
Without going into technicalities, you need to take 468 and divide by freq in MHz(Taken from TV engineers handbook). So if you listen more to 91, 92Mhz you can make your antenna longer(5 feet) but if you listen to FEVER 104 and only fever 104, then make it 4 feet 6 inches. Make sure you leave one inch at each end, we folded that remember.
Thats the reason when I switch on the AC, 104FM plays okay but the 95FM is patch, 91FM is even worse sometimes. That antenna is good for 300Mhz I think.
Then the glass antennas. Since they are part of the heating mechanism(I salute that engineer) everything gets messed up.
So sam you are a DIY guy go ahead and make it.
As for omni-directional antenna you can make a folded dipole antenna or turnstile antenna, but they are not conducive in a car, unless you want it too look like a bat mobile.
Last but not the least, remember those old TV antenna's with rods parallel to each other, that is a Yagi antenna, and very good directional antenna(useless in a car, but best for your home FM)
And many people use a cycle tires in areas of strong reception to make good omni directional antenna