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Originally Posted by george_kj From the intercity bus travel reviews thread , i understand that ABT or some similar operators are using Isuzu and Tata buses and are doing pretty good.Can some one shed some light on these operators using these buses? What is their market strategy? |
Yes, ABT and ARC are one such operators who really provide a premium service using their Ashokleyland 12M buses. here the word Premium is used since they dont have a Non-Ac fleet.They provide a good waiting room, a last minute phone call to remind you, a water bottle and a fresh banket( yes, you will feel fresh). Their fleets are maintained in a very good condition and the main USP is their time. I can bet you that KPN being a relatively larger and an older operator can claim nothing from these points - They never have a good fleet ( in select routes) nor a good waiting room or providing a water bottle, rather maintain their time.
ABT - ARC Business model:
- Only AC fleet.
- Charge a premium compared to Non Ac semi sleeper but less compared to competitors AC semi sleeper.
- Providing a water bottle
- A good entertainment ( Movie selection and clarity of movie)
- On Time every time.( Almost 480 KMS in less than 8 Hours)
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Originally Posted by george_kj Will i be able to put a picture of a tata globus on any company broucher and say " Premium and reliable transportation service"? Can i sell that? Are the customers willing to buy is my question. |
I will rather say " A safer, reliable, comfortable transportation service". Dont bet big on Premium just for the sake of brands( VOlvo or MB).I do feel that running Volvo's really need a better financial management and not just knowing business management - They are bomb to own and operate
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Originally Posted by BaCkSeAtDrIVeR My observations:-
1. Ticket pricing and (manufacturer) brand positioning is something done by the operator. |
Fully agree! I can Say one thing as a whole just because the product (Here Volvo) is costing 40% more than conventional products we are paying that to operators Profit and loss account and not as a premium service we are offered. Here the word Premium takes the meaning Volvo and not for the service it offers. There are VOlvo services even without under thigh support( have to put my legs hanging) - Here I mean premium as a seats offered with those support for legs(As this reduces the number of seats in the bus and inturn provides a better comfortable seating position) - which is even found in many AL's and TML's.
I am strongly aganist the word premium product in buses just for the sake of Product cost - I would rather opt for a premium service with more sophistication.
A volvo with no under thigh supported seats, rattling interiors, water oozing AC vents, no water bottles on offer on the other side a 12M with a better supported seats, water bottles, a promt service and a better AC. In our language we call the former as Premium service as they are costlier just because their pay back is higher.
I saw some one telling - Volvo are operated continuously with out any break and they have shorter TAT. The reason they are operated continuously is because they carry more inventory carrying cost. They need to be squeezed to take the investment and so they cant left idle ( though none of the buses operated are ideally left idle)
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Originally Posted by BaCkSeAtDrIVeR 2. Volvo's main USP is their higher pickup, better braking and higher speeds due to higher engine power. |
This may be helpful when you operate a service more than 800 KMS but less than that you need to think of.
4. A vehicle's economics can be judged only over a period of 3-4 years.
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Originally Posted by BaCkSeAtDrIVeR 5. Most of us here are passengers. Drivers will tell you how the vehicle behaves and their feelings while on the road. You are looking at overall economics. If you want proper feed back on how a brand is doing on the roads, talk to the operators. |
Well said!
I see many of them here speaking about Volvo is a premium product as they are offering a higher reliabilty - Its a thing where no one experimented. Just a word of mouth or even a belief that they offer a better reliability.
If you speak from the owners point of View reliability is different and durability is different - Here we need to look after the durability and not reliability - (If thats a case all ALs and TML's should be in roads for every KM)
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Originally Posted by BaCkSeAtDrIVeR From the operator's perspective, I am not too enamoured of the volvos. Just look at the number of comments / complaints mentioning "rattling old volvos". |
I can certainly say durability point is still not proven of rather fully appreciated by owners or passengers - As many of us including me have several bad experience with Volvo ( The ticket cost will be only a premium as it is VOlvo
)
Though my points seems to be little against Volvo I wish to clarify my points.
-I appreciate Volvo to bring a true bus product to India.
-Changed the way the buses looked
-Changed the way we travel ( I am very clear. that this means only about their RE configuration and nothing about their seats, comfort etc)
-But I am strictly aganisnt their product positioning - a premium product only as a cost.
I still believe that a day will come to change the product positioning of VOlvo.
More over I am interested to see how will the new(100) VRL 12M buses with 230HP will be pitted.Now they are in the same engine power of Isuzu - So it cannot be compared with just high engine. The main will be FE config.