[libranof1987]

It is one of USA's best selling vehicles. And it will now come as a hybrid/EV. The Texans are happy they have a truck. The Californians are happy it is an EV.

As and when this come to market, it will combine two of the most popular global trends in the auto industry: an iconic SUV and EV. Ford seems to have taken strong notice of other manufacturers (eg. Tesla) coming big into the SUV space as an EV.

No details on the timeline/specs/price yet though.

"We're going to be electrifying the F-series — battery electric and hybrid," Jim Farley, Ford's president of global markets, said at a Deutsche Bank conference in Detroit Wednesday.

https://edition.cnn.com/2019/01/17/b...150/index.html

[mail4ajo]

Looks like they are just teasing and showing off as being on par with the trend. Especially since the Rivian truck has gathered some interest. Will have to see how sustainable this is.

Ford knows trucks and they know America. I dont think they will put much resources into this as they have not released any info.

[deetjohn]

Originally Posted by mail4ajo

Looks like they are just teasing and showing off as being on par with the trend......I dont think they will put much resources into this as they have not released any info.

There is no spin here! The electric F150 will become a reality sooner than later.

You are right about resource allocation though. the electric F150 will be a fruit of Ford's new global partnership with VW.

Ford will get access to VW' electric car development and platform (Modular Electric Drive Matrix platform) while VW will gain access to Ford’s expertise in these brutes - pickups, Transit vans etc.

Win-Win is what I would say! While both can free up money, time and resources for other arenas like connectivity, autonomy etc.

And the new reality for the oldies in the industry to fight the likes of Tesla and all.

[libranof1987]

Originally Posted by mail4ajo

Looks like they are just teasing and showing off as being on par with the trend.

Not quite. EVs have long been popular in the US and are a growing trend since the arrival of Tesla, even in Europe. It will gain significant momentum once the Germans catch up (and we know how hard the VW group is working on it). That, combined with an overall preference of the market towards SUVs, so much so that Ford has changed its product portfolio, tells that this is a planned shift.

[Holyghost]

The announcement of electric cars by major car manufacturers had a huge negative impact on the automotive sales across the major markets. The sedan sales plummetted and Ford had gone to the extend of stopping the production of sedans to concetrate on SUVs.

But, the studies clearly showed that the decline in sedan sales was not because the customers preferred SUVs over sedans. The main reason was that the customers were postponing their sedan purchase by a couple of years to guage the electric car industry. There was a fear among the customers that their new ICE car might become obsolete in a few years when the electric cars take over. A large population was sitting on the fence waiting to buy an electric car which matched their requirement.
What did not change in these years was the truck sales. No major manufacturers had announced their intention to build electric trucks. There was no confusion among public since there were no news about electrics trucks hitting the markets in near future. Even Tesla did not have a timeline for their electric truck. This was the major reason the sales of trucks were not affected.

At the sametime, there were rumours that most manufacturers including Ford and GM had been working secretly on electric trucks for the past few years and they did not want the news about electric trucks to go out because that will cause the same decline of truck sales just like the sales of sedans had plummetted.

So why the Ford had to disclose that they are launching electric trucks? The reasons could be that
1. Ford is almost ready to launch electric trucks whithin an year OR
2. Rivian effect. Ford may not want to loose its loyal truck customers to Rivian just like what Tesla did to sedans. This announcement will slow down the sales of ford trucks in US market and might even affect other trucks manufacturers too. It will be interesting to watch how the market reacts to this announcement in coming months.

[mail4ajo]

Originally Posted by libranof1987

Not quite. EVs have long been popular in the US and are a growing trend since the arrival of Tesla, even in Europe

Agree, but the popularity was always for smaller compact sedans. Compare sales of Model S with Model 3. Also look at the dismal numbers from other EV brands.

We need to look at what the truck owners in the US are doing with their vehicles. A small example, my neighbor drives around 300 miles 4-5 days a week to a small oil field. He carries heavy equipment over bad ranch roads. Discount the Raptor sales and the occasional city hippie. Most owners use trucks for its intended purpose.

Rivian has shown it can be done. But it will take a Ford or GM to show its sustainable. The 1.05M units that F-Series sells annually in NAmerica is no small feat. It will take a lot of commitment to challenge that than just a small announcement.

The EV revolution will be first in sedans and much later will be trucks. Happy to share more info here on electrification cost. OEMs will look at lower cost to gain traction into this market and that means Sedans and not crossover or trucks.

Originally Posted by Holyghost

The announcement of electric cars by major car manufacturers had a huge negative impact on the automotive sales across the major markets. The sedan sales plummetted and Ford had gone to the extend of stopping the production of sedans to concetrate on SUVs.

But, the studies clearly showed that the decline in sedan sales was not because the customers preferred SUVs over sedans. The main reason was that the customers were postponing their sedan purchase by a couple of years to guage the electric car industry

I would not agree. Lower fuel prices are the real reasons that encouraged the market to move to crossovers over the past few years. If the fuel prices are stable, it is evident that mass market sedans will remain till 2025 or so. The future of sedans is in electrification, taxi and ride sharing and premium/performance vehicles.
Not all of US is just open highways. Sedans will still have a future. I am not claiming, just look at sales numbers.

[AccordSport]

Originally Posted by mail4ajo

Most owners use trucks for its intended purpose.

I believe it is other way around. The percentage of Truck owners who would put it to its use might be less only.

The average price of the pickup trucks have gone really high in the recent years and the people who buy it use it mostly for family use.

source:https://www.freep.com/story/money/ca...es/1455588002/

So electric truck makes sense for all those who intend to use it as daily drive opposed to farm/ranch use. Even if that percentage is 20% it is a lot of volume.

[mail4ajo]

Originally Posted by AccordSport

I believe it is other way around. The percentage of Truck owners who would put it to its use might be less only.

The average price of the pickup trucks have gone really high in the recent years and the people who buy it use it mostly for family use.

source:https://www.freep.com/story/money/ca...es/1455588002/

So electric truck makes sense for all those who intend to use it as daily drive opposed to farm/ranch use. Even if that percentage is 20% it is a lot of volume.

Nice article, thanks for sharing. Article also confirms what I said earlier about the reason for buying pattern shift to crossovers.

What I really meant was "use the full potential" of the truck. Even if its a family car, owners use to haul motor homes/boats/move home items.

Even Honda's soft truck, Ridgeline does 35K units annually. It does not have the towing/loading capacity of big trucks. But the reliability ratings are way higher. Probably the only truck that is closer to the Tacoma in reliability.

The reason why Rivian looks attractive at around 70K, it is closer to gas trucks average selling price with options. Also the leasing terms on trucks are attractive having considered it last year.

But trucks are also heavily discounted by dealers as they maintain high inventory. I was offered a decked up 2017 F-150 Lariat crew cab for same price as the Honda Pilot.

[Jomz]

Originally Posted by deetjohn

You are right about resource allocation though. the electric F150 will be a fruit of Ford's new global partnership with VW.

I heard rumors that is based on the hybrid F150, which is developed inhouse.

https://www.automobilemag.com/news/e...ckup-truck-ev/

[Holyghost]

Ford shows off its Electric F150 prototype by towing a 1 Million Pound double decker train.

https://youtu.be/bXFHgoon7lg

News link

[kashif_baig]

Originally Posted by Holyghost

Ford shows off its Electric F150 prototype by towing a 1 Million Pound double decker train.

https://Youtu.be/bXFHgoon7lg

News link

Wow, I would love to have an all-electric pickup.

The Tesla Pickup would probably be priced at an eye-popping level. Ford can corner the market very easily.

[Venkatesh]

Ford F-150 Electric patent images leaked













https://www.motor1.com/news/446705/f...patent-images/

[Venkatesh]

2021 Ford F-150 Hybrid undergoes torture testing

https://youtu.be/7DTB0XGkNR4

[Venkatesh]

Ford F-150 Electric prototype teased together with Mustang Mach-E showcasing its capability in snowy conditions









Video Link

[Venkatesh]

Ford F-150 EV spied in production form

As for availability, Ford already confirmed F-150 EV production starting mid-2022. It will launch as a 2023 model, but an official debut could take place later this year

Source