Media / Ad Blunders

shuvc · 22nd July 2011, 19:40

As the title suggests, this thread is dedicated to advertisement blunders ! Let's restrict it to automobile adverts in India only. We could include online adverts, print media, television adverts etc.

Am kicking off the thread with a Skoda vRS flyer/brochure. And no, this is not photoshopped ! I have the original paper version with me - have had it for quite a few years now.

Check the ABS section outlined in Yellow. Anti braking system anyone?

ps: Mods - didn't find any similar thread, hence created this. Please merge if one exists.

Mik · 22nd July 2011, 20:04

The new i20 ad. The guy actually switches on the GPS when he reaches his basement/lift. Directions needed to get to his flat i guess

swiftnfurious · 22nd July 2011, 20:09

Till recently we had the Maruti Swift website having the official tag line as "You are the FULE" !!

I even sent a mail to the customer care and nothing was done, though it was corrected recently. I always thought they intentionally kept it like that to read as "You are the fool" thinking of people who wait for ages to get the delivery [Err, even I was one of them with 4 month delivery time]

v.anand · 23rd July 2011, 00:16

@shuvc, I don't think Anti Braking System is a blunder. Anti-lock braking system is also popularly known as the former and is very abundantly used even to this day. The problem though is if one asks the sales rep to elaborate on it, the creativity of the answer is only fit for our jokes thread.

oxyzen · 23rd July 2011, 00:33

Remember the I10 test drive?

The favorite shot: square drive, leg drive, and the i10 test drive.

What is a leg drive?
Never mind, it was corrected later.

joe1980 · 23rd July 2011, 01:32

Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum.

Please read our rules before proceeding any further.

Sanjunair5 · 23rd July 2011, 09:29

There used to be an Ambassador ad (I think it was the 1800 ISZ) model which proudly carried the punchline as "1800 cc of raw power"....ehhhh cc as a measure of power???

bluevolt · 23rd July 2011, 10:50

There was an Advertisement in a local newspaper posted in some thread by a BHpian, don't remember where it was posted but it was something like that.

"Why buy a 3 cylinder sedan when you can buy a Honda City at the same price?"

Now there is no three cylinder sedan on sale now days.
This was basically a dealer specific ad printed in a newspaper in south India.

rohi_rao · 18th January 2012, 20:31

This new animation touted as "baap of cars" for Scorpio is like a shame on the SUV. At least pitch it against the right category. Its like you are agreeing that your competition is with the "cars"

And the end where the car oil leaks is in poor taste. Its like they took a normal hindi movie and replaced the cast. I tweeted Anand Mahindra about this as well.

Scorpio Nothing Else Will Do-Movie - YouTube

simplyself · 20th January 2012, 16:13

A bit off - topic; An Ad is usually written in English - one should see it translated into vernacular. They usually manage to find an extinct word and place it in the advert. Some such words usually cause laughter, some irritate.

pgsagar · 20th January 2012, 20:54

I see some carmakers saying electronic ORVMs. It is actually electric ORVMs. nothing electronic about them. There is just an electric motor which move the mirrors. No diodes/resistors/IC chips to call it elecrtonic.

coolabhi · 13th August 2012, 23:35

This one is not a blunder actually.I could not find a proper thread to post this but wanted to share..

Toyota's add in mumbai mirror hinting at long waiting period for maruti dzire and swift .....

mallumowgli · 14th August 2012, 11:35

This not actually a blooper - but you feel sorry for FIAT after seeing their new ad

"CAR OWNERS WORLDWIDE TRUST FIAT'S 1.3L MULTIJET DIESEL ENGINE. WHY NOT YOU?"

Seems like they are their wits' end as to why Indians are not buying their cars

Santoshbhat · 14th August 2012, 12:43

Quote:

Originally Posted by mallumowgli

This not actually a blooper - but you feel sorry for FIAT after seeing their new ad

"CAR OWNERS WORLDWIDE TRUST FIAT'S 1.3L MULTIJET DIESEL ENGINE. WHY NOT YOU?"

Seems like they are their wits' end as to why Indians are not buying their cars

To Fiat : Of course we trust your 1.3L multijet engine. See how many Swifts, Dzires, Vistas and Manzas we are buying.

volkman10 · 26th April 2013, 10:28

Hyundai apologizes for U.K. commercial that depicts suicide attempt.

For the second time in a month,( after the FORD commercial) an automaker has apologized for the work of an overseas marketing firm, this time for a commercial depicting a man trying to kill himself in his vehicle.

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt#

22nd July 2011, 19:40	#1
shuvc Senior - BHPian Join Date: May 2005 Location: Kolkata Posts: 2,913 Thanked: 352 Times View My Garage	Media / Ad Blunders As the title suggests, this thread is dedicated to advertisement blunders ! Let's restrict it to automobile adverts in India only. We could include online adverts, print media, television adverts etc. Am kicking off the thread with a Skoda vRS flyer/brochure. And no, this is not photoshopped ! I have the original paper version with me - have had it for quite a few years now. Check the ABS section outlined in Yellow. Anti braking system anyone? ps: Mods - didn't find any similar thread, hence created this. Please merge if one exists. Last edited by shuvc : 22nd July 2011 at 19:59.
	(18) Thanks

22nd July 2011, 20:04	#2
Mik BHPian Join Date: Sep 2010 Location: BLR Posts: 466 Thanked: 609 Times	re: Media / Ad Blunders The new i20 ad. The guy actually switches on the GPS when he reaches his basement/lift. Directions needed to get to his flat i guess
	(8) Thanks

22nd July 2011, 20:09	#3
swiftnfurious Distinguished - BHPian Join Date: Sep 2009 Location: Chennai Posts: 7,204 Thanked: 9,663 Times	re: Media / Ad Blunders Till recently we had the Maruti Swift website having the official tag line as "You are the FULE" !! I even sent a mail to the customer care and nothing was done, though it was corrected recently. I always thought they intentionally kept it like that to read as "You are the fool" thinking of people who wait for ages to get the delivery [Err, even I was one of them with 4 month delivery time] Last edited by swiftnfurious : 22nd July 2011 at 20:21.
	(17) Thanks

23rd July 2011, 00:16	#4
v.anand BHPian Join Date: Sep 2009 Location: Bangalore Posts: 329 Thanked: 44 Times	re: Media / Ad Blunders @shuvc, I don't think Anti Braking System is a blunder. Anti-lock braking system is also popularly known as the former and is very abundantly used even to this day. The problem though is if one asks the sales rep to elaborate on it, the creativity of the answer is only fit for our jokes thread.
	() Thanks

23rd July 2011, 00:33	#5
oxyzen Senior - BHPian Join Date: Feb 2010 Location: Pune Posts: 1,051 Thanked: 395 Times	re: Media / Ad Blunders Remember the I10 test drive? The favorite shot: square drive, leg drive, and the i10 test drive. What is a leg drive? Never mind, it was corrected later.
	(1) Thanks

23rd July 2011, 01:32	#6
joe1980 BHPian Join Date: Jan 2010 Location: Andromeda Posts: 336 Thanked: 155 Times	re: Media / Ad Blunders Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum. Please read our rules before proceeding any further. Last edited by GTO : 23rd July 2011 at 15:25.
	() Thanks $Received Infraction$

23rd July 2011, 09:29	#7
Sanjunair5 BHPian Join Date: Oct 2010 Location: Pune, India Posts: 177 Thanked: 316 Times View My Garage	re: Media / Ad Blunders There used to be an Ambassador ad (I think it was the 1800 ISZ) model which proudly carried the punchline as "1800 cc of raw power"....ehhhh cc as a measure of power???
	() Thanks

23rd July 2011, 10:50	#8
bluevolt Senior - BHPian Join Date: Jan 2011 Location: New Delhi Posts: 3,274 Thanked: 3,474 Times View My Garage	re: Media / Ad Blunders There was an Advertisement in a local newspaper posted in some thread by a BHpian, don't remember where it was posted but it was something like that. "Why buy a 3 cylinder sedan when you can buy a Honda City at the same price?" Now there is no three cylinder sedan on sale now days. This was basically a dealer specific ad printed in a newspaper in south India.
	() Thanks

20th January 2012, 16:13	#10
simplyself Senior - BHPian Join Date: Mar 2008 Location: Hyderabad Posts: 1,051 Thanked: 621 Times	re: Media / Ad Blunders A bit off - topic; An Ad is usually written in English - one should see it translated into vernacular. They usually manage to find an extinct word and place it in the advert. Some such words usually cause laughter, some irritate.
	() Thanks

20th January 2012, 20:54	#11
pgsagar Senior - BHPian Join Date: Nov 2006 Location: Vizag Posts: 2,628 Thanked: 3,568 Times View My Garage	re: Media / Ad Blunders I see some carmakers saying electronic ORVMs. It is actually electric ORVMs. nothing electronic about them. There is just an electric motor which move the mirrors. No diodes/resistors/IC chips to call it elecrtonic.
	(2) Thanks

13th August 2012, 23:35	#12
coolabhi BHPian Join Date: Jul 2012 Location: Mumbai Posts: 40 Thanked: 41 Times	re: Media / Ad Blunders This one is not a blunder actually.I could not find a proper thread to post this but wanted to share.. Toyota's add in mumbai mirror hinting at long waiting period for maruti dzire and swift ..... Attached Thumbnails
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14th August 2012, 11:35	#13
mallumowgli Senior - BHPian Join Date: Apr 2010 Location: Palakkad/Coimbatore Posts: 1,226 Thanked: 1,079 Times	re: Media / Ad Blunders This not actually a blooper - but you feel sorry for FIAT after seeing their new ad "CAR OWNERS WORLDWIDE TRUST FIAT'S 1.3L MULTIJET DIESEL ENGINE. WHY NOT YOU?" Seems like they are their wits' end as to why Indians are not buying their cars
	(8) Thanks

26th April 2013, 10:28	#15
volkman10 Distinguished - BHPian Join Date: Dec 2010 Location: -- Posts: 23,432 Thanked: 67,870 Times View My Garage	re: Media / Ad Blunders Hyundai apologizes for U.K. commercial that depicts suicide attempt. For the second time in a month,( after the FORD commercial) an automaker has apologized for the work of an overseas marketing firm, this time for a commercial depicting a man trying to kill himself in his vehicle. http://www.autonews.com/apps/pbcs.dll/article?AID=/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt#
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