Movers & Shakers
It seems that even the holiday season can’t bring respite to car manufacturers in India. There’s no escaping the lazy market, no. Whopping year end discounts did little to December’s overall volumes which were at their lowest point in the entire of 2012 (
excluding August and the labour unrest @ Maruti). Unfortunately, things are expected to stay this way for a while.
Remember, December is also the month where dealers are resistant to inventories piling up. After all, few customers want to buy a 2012 build car in 2013.
The market’s fascination with SUVs & MUVs knows no bounds in India. UVs now sell 50% more than sedans, and match exactly 50% of hatchback sales. This is really the
big story of 2012.
A conservative approach works best when working with the masses. Just look at how Maruti hit the bull’s eye with the new Alto. In a sluggish month, this entry-level hatch managed 26,000 shipments! If & when the Alto gets a small diesel, that’s what the environmentalists & traffic planners ought to worry about (instead of the Nano). Not much has changed with the blockbuster performance of the Swift & Dzire, though the Ertiga sees a 30% drop in dispatches. The WagonR has an extremely sharp fall to 1/3rd of its usual levels. It’s probably due to the shifting of production to the marginally updated model that’s hitting showrooms. Maruti’s petrol-only portfolio (Omni, Eeco etc.) is at an all time low.
The snazzy new Elantra reigns over the D1 sedan segment, albeit at a noticeably lower level of 400+ units. The Eon & i10 keep the delivery trucks busy, but the Verna has a sharp drop to 2.4K, as does the i20 from its usual 7K mark. In only its 3rd quarter since launch, the Hyundai Sonata is now an accepted dud. With a tally of 26,000 odd cars, December is the worst month of the year for Hyundai.
Mahindra only has the Scorpio’s lethargic performance to show for a damp season. Every other UV has performed rather well! The baby Xylo (Quanto) looks all set to cross the 3,000 mark shortly, something the Xylo couldn’t ever manage. The XUV500 outsells the entire D segment and even the cheaper Scorpio, while there’s no stopping the Bolero from taking over rural India. Must say that ~200 shipments isn’t a bad number for a relatively unknown Ssangyong. The niche Thar has settled at the 600 – 700 mark, outselling the petrol Gypsy THREE times over. Verito continues its freefall and will become a 3-digit dud again.
Karl Slym has his work cut out. After losing the no.3 spot to Mahindra, Tata must fear losing the no. 4 position to Toyota (only 2,000 cars behind). Merely 14,000 units is absolutely disastrous for our homegrown brand. It’s the Indica & Indigo siblings that bring some volumes home, but they are suffering from a sub-par run as well. There was a plant shutdown for about 5 days in December. I suspect it was to do with controlling inventory. The Nano & Aria, at completely opposite ends of the market, are finding no buyers & that’s the hard truth. On the positive side, the Safari & Storme have a good month.
The Innova blasts past the 6,000 mark for the first time in 4 months, while the Fortuner remains absolutely unflappable in the 20 lakh segment. Toyota hatchbacks & sedans are clearly puffing for breath. The Liva, Etios & Corolla have a dark gloomy X’mas.
If anyone needed to lose the flab, it’s Chevrolet. Thankfully, the Aveo, UVA & Optra no longer waste its time. The Beat, Tavera & Cruze have a decent December. However, the new Sail UVA is finding it difficult to gain traction in the brutally competitive B segment. The Spark has lost out and simply isn’t able to put up a fight to Hyundai & Maruti in the A-segment.
Not much has changed at Ford, except for the Endeavour & Fiesta Classic enjoying a large bump on their regular sales levels.
The Duster - Team-BHP’s Car of the Year 2012 – is Renault’s star performer. To understand the Duster’s importance to Renault, get this : The SUV outsells all other Renault-Nissan products
combined. Sure, the Scala is seeing a slow & steady climb since the time of its launch. Question is : Can Renault evolve beyond being a one-trick pony? Can it make the Pulse or Scala volume generators?
Still a damp period at VW with a final tally of 4.5K cars. Not much to write home about. Relative to its segment, only the Jetta is doing reasonably well from the VW stable.
Quite the same story @ Honda too, with the entire portfolio of cars (including the City) underperforming. Boy, they must be waiting for that 1.5L diesel with bated breath. The Accord is the sole Honda to bring in the New Year with a cheerful spirit. Sure, the year-on-year numbers are better. But that’s like celebrating a rock over a hard place.
The Rapid & Superb put up a good end-of-the-year show. In fact, the Rapid is a mere 85 units shy of the Vento. The two help Skoda nudge ahead of Nissan…only just.
Can someone explain to me what’s the deal with the Evalia? Here is a people mover expected to bring customers by the droves to Nissan showrooms. Not even 200 units, my goodness! Strike the iron while it’s hot, Nissan. And yes, keep your dealerships happy too. Things aren’t so sunny for Nissan’s C segment sedan either. It’s as if the brand is having an extended winter holiday. Yawn.
I’d love to be a part of HM-Mitsubishi’s marketing meets, seriously! Can’t even imagine what the agenda is, when FOUR of their products sell either z-i-l-c-h or all of 1 unit. Their best selling product is also the oldest car in the market, while the second best costs a whopping 25 lakh rupees! What kind of strategy works here???
Fiat comes in last…the formula for success remains elusive to the Italians. Well, they’re still the No.1 engine supplier in India.