Whether people need a sub-1 million rupee diesel AT or not is entirely up to them to decide, based on their usage and financial considerations.
However, it is a sure sign of a maturing automobile market that a diesel AT is going to be available in this price range. In mature markets, one does not have to shell out big $$$ to buy what they need and want, be it in terms of engines, transmissions, safety features, convenience features etc. In a developed market, one can buy an entry level car or one segment above entry level with a full suite of features and options if one wants. Be it 6+ airbags, ESP, traction control, whatever to heated & ventilated seats, wing mirrors, panoramic sunroofs (suited to their climate, of course) to a full fledged navigation system, voice controls etc. One can even buy fun-to-drive cars with an excess of power and torque (hot hatches), a variety of gearboxes (including automatics) and a whole load of other options in the basic segments. A buyer in a mature market will scoff at the idea of paying big bucks to get useful features, and rightfully so!
Technology is meant for everyone, and not just those who can shell out big $$$, though they may be the first to experience it. This is something Apple Inc. fails to understand, for instance, and hence always ends up with a small niche marketshare.
Only in immature, developing markets can manufacturers get away without providing the necessary features and options in the entry level segments. Because of the gross economic inequalities in such markets (which exists due to the feudal mindset of people and/or the feudal nature of the society), technology is laughably equated with price. It is indeed ridiculous that one has to spend more than a million rupees to buy a diesel AT in India.
Hyundai is set to change all this, thank God! They have always been the pioneers in introducing what the immature Indian market felt as "luxury" or "premium" features in affordable cars, especially hatchbacks.
Consider these pioneering efforts which were done on products costing <= Rs. 1 million:
Affordable CRDi engine - Accent
Diesel pocket rocket - Getz
C segment sedan with diesel AT - Verna (previous gen.)
Hatch with a 4-speed AT - Santro
Automatic hatch with ABS & 2 airbags - i10
Sunroof in a hatchback - i10
Six airbags in a sub-1.5 million rupee car - i20
LED daytime running lamps in a sub-1 million rupee car - i20
Climate control in a hatch - i20
Integrated reverse camera in a hatch - i20
Bluetooth music system with steering mounted controls in a hatch - i20
Integrated AVN system in a hatch - i20
Six-speed manual gearbox in a sub 1-million rupee car - i20
Automatic headlamps & wipers in a hatch - i20
Driver airbag in entry level hatches (<= 800 cc) - Eon
Rear A/C vents in a hatch - Grand i10
Inbuilt music memory in a hatch - Grand i10
I'm sure the list is longer and I missed some. Among the reasons Hyundai is in the position it is in the Indian market today is launching their latest international products meant for the developed markets at the same time (or even before) in India.
Another is the obvious fact that they are the leaders when it comes to introducing what the Indian market believes to be "luxury" or "premium" features and options in affordable cars. No other manufacturer even comes close to HMIL in this aspect. Hyundais generally have standard features that are lacking in cars a segment (or even two) above. They make buyers feel that they have got much more than what they paid for, when compared to the competition.
With such a hard-earned reputation, it is only natural that it's Hyundai who are going to be the first to offer the much needed sub-1 million rupee diesel AT. They are definitely doing their part in speeding up the maturation process of the Indian market and they deserve a pat on the back for that.
After the bouquets for Hyundai from me, it's time for brickbats. I'm very annoyed that they haven't launched the Asta(O) trim level on the Grand i10 petrol AT. This is a huge surprise, considering their pioneering record in providing safety features on hatchbacks. I hope they correct this anomaly immediately, and also launch the Grand i10 diesel auto in Asta(O) trim level right from the word go.