Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass

devansn · 28th December 2017, 16:02

Quote:

Originally Posted by lamborghini

Goes to show that we're still quite a forgiving market - given this is Fiat's 4th successful opening in the market (Uno, Palio, Linea, and now Compass)

I have my share of doubts as to how many people who walk in to the Jeep showrooms know that what they are seeing is actually a Fiat in Jeep's clothing. However, the fact that they have forgiven Fiat's inconsistent service and support in the past is encouraging. To me this whole Jeep success thing has been a little confusing.

Quote:

Originally Posted by lamborghini

Undoubtedly, Manufacturer of the year seems to be Tata.

I was about to mention that in my previous post, but then realized that only Jeep Compass got more votes than all three cars from Tata.

lamborghini · 28th December 2017, 16:10

Quote:

Originally Posted by devansn

I have my share of doubts as to how many people who walk in to the Jeep showrooms know that what they are seeing is actually a Fiat in Jeep's clothing. However, the fact that they have forgiven Fiat's inconsistent service and support in the past is encouraging. To me this whole Jeep success thing has been a little confusing.

I was about to mention that in my previous post, but then realized that only Jeep Compass got more votes than all three cars from Tata.

Well in Mumbai - Fiat, Abarth, and Jeep share showrooms. I don't expect it to be different in other cities barring a few exceptions. So I'd expect the customer to be aware of the tie up between Fiat and Jeep.

Regarding manufacturer - the Jeep Compass has gotten more votes as a vehicle, but Tata has 2 products in the Top 5 (with the Tigor coming in 6th place) - that is very impressive for them especially given that the Tigor is based on the Tiago which was launched earlier and thus a little old in the market in a sense - compared to the Verna and the Dzire which are completely fresh products.

romeomidhun · 28th December 2017, 16:23

Quote:

Originally Posted by devansn

To me this whole Jeep success thing has been a little confusing.

Let me tell you the fact: All good-looking cars in India have their chances open to win the customers.

All the following cars are super hits in Indian market, and that can be attributed to their (SUV'ish?) looks also. There is something in their looks that pull your heart.

Duster, Ecosport, Fortuner, Kwid, Brezza, Creta, Nexon. Compass is another one in this list.

The following cars were average / flops in Indian market, and that again can be attributed to their looks.

Ritz, SCross, Estilo, A-Star, Brio, Jazz, Lodgy, Ignis, Etios, Xylo, Quanto, Nuvosporto, Liva, Amaze.

But yes, there are aberrations in both the lists - like Celerio, Alto 800, Punto etc.

r0nit7 · 28th December 2017, 17:14

1. Jeep
2. Tata
3. Tata
2017: The year of the underdogs

From the Top 3, one can see that the Indian market is not all that complicated: boldly styled SUVs with VFM pricing, the formula is pretty simple.

vishnurp99 · 28th December 2017, 17:49

I thought jeep did a great marketing campaign initially. Initial CBU models established Jeep as a pricey brand.The compass team then focused on generating interest for this product and also the pricing. Contests to predict pricing etc. were all part of this. They cleverly used various online/offline media properties including teambhp to highlight the driver involvement and the brand aspect of the compass without focusing on aspects like smaller size, the percieved quality issues of Jeep in the US etc. Clearly the marketing battle has been won. The next one year will be key for Compass from a market domination perspective. They have to manage the niggles since word of mouth is going to be key. The initial indications are not promising !!

motorworks · 28th December 2017, 20:44

Although I voted for the Compass and happy for it being crowned the Team BHP car of the year, it is also mighty pleasing to see the Hexa right up there! I still cannot get over my test drive of the Hexa, which was incidentally for a colleague, it was just mind blowing. I have travelled quite a bit in the old gen Innova and also the new crysta, but the Hexa is very very good even in front of the new crysta! The crysta does not feel like a 25 lakh car! On the other hand the Hexa feels a lot more than a 20 lakh car!
I eagerly wait for the new gen Tata SUVs which they are developing with JLR, if they get a 5 seater below the price of the Compass, with the same finesse of the Hexa, then I am buying one!

ampere · 30th December 2017, 09:03

43% for FCA and a 33.5 for Tata! Now thats a solid comeback by Tata. Just like FCA has its task cut out to make that one brilliant product click, Tata also has its task cut-out to get its brand equity up with solid sales support on these two wonderful products they had this year. Hope they continue on this resurgence.

vibbs · 30th December 2017, 11:23

Congratulations to Jeep Compass. Truly deserving I would say.

Quote:

Originally Posted by GTO

[b]Now go out and take the utmost care of your 2-million-rupee customers. They've put a lot of faith in an unknown product, backed by a company with a damaged reputation.

These are the golden words! Jeep, keep that in mind. Indian public has shown faith in you despite their bad memories with FCA. It is time to prove they were not wrong in doing that.

A good product is half way through, to walk the whole mile you need to complement it with good after sales. Hope the good work done is not compromised and 'we' get even more such competent vehicles in the market!

damager21 · 30th December 2017, 11:47

No shocker to see Jeep Compass take the crown this year. Brilliant all round product launched at a great price.

It's heartening to see Tata Hexa and Nexon take the 2nd and 3rd position. Over the past 3 years Tata cars have been there at the top so Kudos to Tata for their effort.

Team-BHP Car of the Year, 2014 - Tata Zest
Team-BHP Car of the Year, 2015 - Renault Kwid
Team-BHP Car of the Year, 2016 - Tata Tiago

Tata is on the right path and if they keep up this momentum, should see them become No.3 in passenger vehicle segment next year.

rohansachar · 2nd January 2018, 18:09

Well deserved COTY for the Jeep Compass!

Coming to Team-BHP COTY awards, I did a small analysis. Few observations:

1. Number of votes is hovering in the same range since the last 4 years:
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2. Highest share of voice win was for the XUV500 in 2011 with 57% of the votes. 2011 also had the highest gap between the winner & the second runner up, with the Verna having only 9.9% of the votes. Talk about a huge margin! The next biggest win was next year itself i.e. 2012 with Renault Duster having 53.49% of the votes.

Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass-percentage-winners.png

3. Tata as an OEM has clocked the highest OEM votes overall & 3 COTY titles for Nano, Zest & Tiago.

Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass-votes-oem.png

4. A lot of OEMs have 'one trick pony' models. Of the overall votes Mahindra has received, 87% were only for the XUV500. 60% in Renault for the Duster.

Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass-model-votes-oem.png

5. Looking at body types, no proper sedan till date has won Team-BHP COTY ever! If you combine SUV & compact SUV together, that's the winning category here, with 50% of the wins going to it.
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Regards,
Rohan

madhavgpai · 4th January 2018, 11:07

It is quite remarkable that the biggest seller in volumes could not get a product in top 3 of the most unbiased voting in the country.

romeomidhun · 4th January 2018, 11:26

Quote:

Originally Posted by madhavgpai

It is quite remarkable that the biggest seller in volumes could not get a product in top 3 of the most unbiased voting in the country.

Equally remarkable is the fact that the one with maximum number of votes and wins couldn't reach the 10% market share.

PrideRed · 4th January 2018, 12:06

Quote:

Originally Posted by romeomidhun

Equally remarkable is the fact that the one with maximum number of votes and wins couldn't reach the 10% market share.

Are you referring to the model or the manufacturer? If you are referring to the model- most of the COTY have sold well in the market(Figo,XUV,Duster etc.) As a manufacturer Tata, Mahindra have had COTY's and both are among top 5 manufacturers in the country.

sudeepg · 8th January 2018, 08:43

Opened today morning's newspapers and was pleasantly surprised to see the Jeep Compass advertisement declaring it as Car of the Year (COTY) and guess which community was one of them called out as voted for Jeep as COTY? Team-BHP.

I am happy for our forum as this forum is one of THE BEST channels with an unbiased view for any car enthusiast, buyers and everyone else!

Great work Team-BHP!

Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass-image.png

motorworks · 8th January 2018, 20:29

A pleasant surprise that Jeep has opted to call out the T-Bhp car of the year recognition! There are numerous websites,you tube automobile channels and many more in India today, but it shows the credibility and respect that T-Bhp has managed to garner over the years! Hats off to all the folks for the unbiased journalism! Proud to be part of the community!

View Poll Results: Your Choice?
Maruti Ignis	25	1.05%
Tata Tigor	48	2.01%
Maruti Dzire	132	5.53%
Tata Nexon	394	16.51%
Honda WR-V	18	0.75%
Hyundai Verna	104	4.36%
Renault Captur	11	0.46%
Tata Hexa	407	17.05%
Jeep Compass	1047	43.86%
Isuzu MU-X	17	0.71%
Volkswagen Tiguan	13	0.54%
Volkswagen Passat	6	0.25%
Skoda Kodiaq	47	1.97%
Toyota Prius	5	0.21%
BMW 5-Series	42	1.76%
Audi A5	1	0.04%
Mercedes E-Class	27	1.13%
Lexus ES300h	3	0.13%
Volvo V90 Cross Country	19	0.80%
Volvo XC60	21	0.88%
Voters: 2387. You may not vote on this poll

28th December 2017, 17:14	#349
r0nit7 BHPian Join Date: Jan 2016 Location: Ambala \| A'bad Posts: 202 Thanked: 490 Times	Re: Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass 1. Jeep 2. Tata 3. Tata 2017: The year of the underdogs From the Top 3, one can see that the Indian market is not all that complicated: boldly styled SUVs with VFM pricing, the formula is pretty simple.
	() Thanks

28th December 2017, 17:49	#350
vishnurp99 BHPian Join Date: Apr 2010 Location: India Posts: 476 Thanked: 1,181 Times	Re: Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass I thought jeep did a great marketing campaign initially. Initial CBU models established Jeep as a pricey brand.The compass team then focused on generating interest for this product and also the pricing. Contests to predict pricing etc. were all part of this. They cleverly used various online/offline media properties including teambhp to highlight the driver involvement and the brand aspect of the compass without focusing on aspects like smaller size, the percieved quality issues of Jeep in the US etc. Clearly the marketing battle has been won. The next one year will be key for Compass from a market domination perspective. They have to manage the niggles since word of mouth is going to be key. The initial indications are not promising !!
	() Thanks

28th December 2017, 20:44	#351
motorworks Senior - BHPian Join Date: Sep 2009 Location: Bangalore Posts: 1,839 Thanked: 4,342 Times View My Garage	Although I voted for the Compass and happy for it being crowned the Team BHP car of the year, it is also mighty pleasing to see the Hexa right up there! I still cannot get over my test drive of the Hexa, which was incidentally for a colleague, it was just mind blowing. I have travelled quite a bit in the old gen Innova and also the new crysta, but the Hexa is very very good even in front of the new crysta! The crysta does not feel like a 25 lakh car! On the other hand the Hexa feels a lot more than a 20 lakh car! I eagerly wait for the new gen Tata SUVs which they are developing with JLR, if they get a 5 seater below the price of the Compass, with the same finesse of the Hexa, then I am buying one!
	(3) Thanks

30th December 2017, 09:03	#352
ampere Team-BHP Support Join Date: Sep 2009 Location: Bangalore Posts: 18,339 Thanked: 13,628 Times View My Garage	Re: Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass 43% for FCA and a 33.5 for Tata! Now thats a solid comeback by Tata. Just like FCA has its task cut out to make that one brilliant product click, Tata also has its task cut-out to get its brand equity up with solid sales support on these two wonderful products they had this year. Hope they continue on this resurgence.
	(2) Thanks

30th December 2017, 11:47	#354
damager21 BHPian Join Date: Feb 2013 Location: Mumbai Posts: 776 Thanked: 2,448 Times	Re: Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass No shocker to see Jeep Compass take the crown this year. Brilliant all round product launched at a great price. It's heartening to see Tata Hexa and Nexon take the 2nd and 3rd position. Over the past 3 years Tata cars have been there at the top so Kudos to Tata for their effort. Team-BHP Car of the Year, 2014 - Tata Zest Team-BHP Car of the Year, 2015 - Renault Kwid Team-BHP Car of the Year, 2016 - Tata Tiago Tata is on the right path and if they keep up this momentum, should see them become No.3 in passenger vehicle segment next year.
	() Thanks

2nd January 2018, 18:09	#355
rohansachar BHPian Join Date: Jul 2014 Location: Mumbai Posts: 245 Thanked: 739 Times	Re: Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass Well deserved COTY for the Jeep Compass! Coming to Team-BHP COTY awards, I did a small analysis. Few observations: 1. Number of votes is hovering in the same range since the last 4 years: 2. Highest share of voice win was for the XUV500 in 2011 with 57% of the votes. 2011 also had the highest gap between the winner & the second runner up, with the Verna having only 9.9% of the votes. Talk about a huge margin! The next biggest win was next year itself i.e. 2012 with Renault Duster having 53.49% of the votes. 3. Tata as an OEM has clocked the highest OEM votes overall & 3 COTY titles for Nano, Zest & Tiago. 4. A lot of OEMs have 'one trick pony' models. Of the overall votes Mahindra has received, 87% were only for the XUV500. 60% in Renault for the Duster. 5. Looking at body types, no proper sedan till date has won Team-BHP COTY ever! If you combine SUV & compact SUV together, that's the winning category here, with 50% of the wins going to it. Regards, Rohan
	(21) Thanks

4th January 2018, 11:07	#356
madhavgpai BHPian Join Date: Nov 2016 Location: Kochi/Bangalore Posts: 101 Thanked: 205 Times	Re: Team-BHP Car of the Year, 2017. EDIT: It's the Jeep Compass It is quite remarkable that the biggest seller in volumes could not get a product in top 3 of the most unbiased voting in the country.
	() Thanks

8th January 2018, 08:43	#359
sudeepg BHPian Join Date: Feb 2006 Location: Bangalore Posts: 900 Thanked: 2,896 Times	Team-BHP COTY Featured in NewsPapers Opened today morning's newspapers and was pleasantly surprised to see the Jeep Compass advertisement declaring it as Car of the Year (COTY) and guess which community was one of them called out as voted for Jeep as COTY? Team-BHP. I am happy for our forum as this forum is one of THE BEST channels with an unbiased view for any car enthusiast, buyers and everyone else! Great work Team-BHP! Last edited by Gannu_1 : 8th January 2018 at 09:32. Reason: Removing snap of newspaper = copyrighted content. Replaced with epaper image. Thanks.
	(15) Thanks

8th January 2018, 20:29	#360
motorworks Senior - BHPian Join Date: Sep 2009 Location: Bangalore Posts: 1,839 Thanked: 4,342 Times View My Garage	A pleasant surprise that Jeep has opted to call out the T-Bhp car of the year recognition! There are numerous websites,you tube automobile channels and many more in India today, but it shows the credibility and respect that T-Bhp has managed to garner over the years! Hats off to all the folks for the unbiased journalism! Proud to be part of the community!
	(2) Thanks