Things that matter!
1. Road presence - There is an element of safety in this as well apart from an ego massage. I was surprised when an uncle of mine bought a compact SUV in a bright yellowish color, he said road presence matters, if they don't see you , it's no good for a small vehicle.
2. Power - The ability to effortlessly get out of its own way fully loaded, give me an old Marshal or Sierra with an Mhawk and I'll buy it.
3. Visibility - Driving position, big windows all around, I'm not that old but long distance driving is making me more of a sit on the car person than in it. Also it's nice to sit on a taller chair when you are holding a camera or a pair of binoculars.
A good pair of headlights too matter, safety of course and fatigue free night driving.
4. Comfort - I am very concerned with the comfort of passengers and do not mind being a road hog when the road is bad, slow and steady. But the vehicle should isolate the road well, especially when it gets rough. It should also be able to hustle through a lunar surface when I'm in a hurry and not having to replace the suspension after reaching home
Handling? Enough to make quick lane changes without falling over , the rest of the handling best left to the driver itself, no compromise on ride quality for handling.
5. Durability - If the above things are met, this one's next. The vehicle should not fall apart with normal use, yes that includes the odd instance that someone may bump into you on the road at slow speeds, it should be strong enough to withstand the occasional bump. If the good old Nano can , others should do as well.
The vehicle should feel like what you bought for 10 Lakhs at the end of 5 years or 10 with appropriate maintenance of course.
6. Reliability - Should not leave you on the side of the road, I'm okay if the sunroof is not working and remains in the shut position and the massage seats do not work, but the vehicle should reach where it needs to be.
7. Safety - Not that bothered with NCAP ratings, A vehicle with enough tech to reduce accidents from happening is preferred over one that would crumple to protect you later. ESP, TC, ABS, Autonomous Braking, Lane keep etc. I would prefer it to be heavy enough for the size.
I have not come across bad brakes on vehicles released in the recent times, I guess that bit is now taken care of.
8. After sales - This is not about getting a bouquet of flowers when I visit the place, I would like the vehicle to be taken care of well and most importantly parts to arrive fast, not only oil filter but stuff like bumpers and body panels.
9. Looks - Stance matters, in my books only Range Rover and Rolls Royce Phantom gets to keep their 'Head High'. Others should be looking like they are going somewhere, front lower than rear ride height to be exact.
Proportions - Set back axle in the front makes the car look front heavy, won't go well with the rake of the windshield, not nice in my eyes. I know manufacturers do this for various reasons, like being front wheel drive or pedestrian safety , whatever - but front end should be like old BMWs, front axle as close to the front bumper as possible and the rear deck can stretch nicely beyond the rear axle.
Things that do not!
1. Large wheels and low profile tires - I like the looks of it, but they are not practical or comfortable once you are out of a toll road, dangerous once the road gets rough, a bulge in the wrong place can go unnoticed.
2. Features - If the car that meets the must have criteria comes with a few features I do not want , I may just take it.
3. Fancy steering wheel - I remember driving an Etios with flat bottom steering wheel (why Toyota?) , It wasn't pleasant. Steering wheel can have two bottoms, for horn.
4. Extended 7 & 10 year warranty, for drive train that isn't supposed to break at all under normal use.
5. Mileage champ - This comes at the cost of many things, all are fun to have.
6. Hybrid just for sticker / subsidy - This unnecessary complication adds weight and returns nothing meaningful other than the annoyance of stop start. A proper hybrid with a motor filling in for when we need more power is nice to have.
7. Dead brands - Won't touch them as I intent to keep the vehicles for long, Dead models too is a pass, some mass market brands and models have sold less than a Ferrari in India at times , that makes them more exclusive but I'm not getting those or the Ferrari , not rich or resourceful !!