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Old 18th November 2021, 20:41   #61
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

@UtkarshC and other contributors to this thread, could we please have some numbers from the Lexus stable as well? If Rolls Royce's 1 unit sale is being reported, I am guessing Lexus would also be available somewhere. Kindly do try
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Old 18th November 2021, 21:28   #62
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

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Originally Posted by UtkarshC View Post

October 2021 sales numbers of Audi, BMW & Mercedes India



FADA has released the vehicle registration data of luxury cars for October 2021.

Mercedes-Benz comes out on top with 1,001 units sold. It is followed by BMW and Jaguar Land Rover, which have sold 765 units and 174 units respectively.

Attachment 2234429

Luxury carmakers sales for October 2021

  • Mercedes-Benz - 1,001 units, up from 916 units in October 2020
  • BMW - 765 units, up from 631 units in October 2020
  • Jaguar Land Rover - 174 units, up from 163 units in October 2020
  • Volvo - 120 units, down from 153 units in October 2020
  • Audi - 105 units (CBU), up from 7 units in October 2020
  • Porsche - 25 units, up from 23 units in October 2020
  • Lamborghini - 4 units, up from 1 unit in October 2020
  • Bentley - 2 units, same as in October 2020
  • Rolls-Royce - 0 units, down from 1 unit in October 2020
Audi seems to be way down even behind Volvo. Q5 launch in November and Q7 launch in December should boost up sales for Audi
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Old 20th November 2021, 10:55   #63
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Oh it’s such an insight into luxury sales segment. Look at the significant difference between Mercedes, BMW and the rest of the companies! Certainly proves Mercedes, BMW have earned trust of customers with their strong lineup and service quality. There’s a lot for Audi to catch up on because they’ve a major drawback - no Diesels whilst all other players have diesels. VAG is not confident on their emission control mostly for India!
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Old 20th November 2021, 12:02   #64
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

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Originally Posted by Ashutosh View Post
@UtkarshC and other contributors to this thread, could we please have some numbers from the Lexus stable as well? If Rolls Royce's 1 unit sale is being reported, I am guessing Lexus would also be available somewhere. Kindly do try
Lexus Bangalore delivered around 6-7 ES300 over Diwali based on my observations
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Old 20th November 2021, 17:53   #65
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Audi's numbers seem relatively low. Looks like half those numbers were fuelled by discount threads on the A4 on TBHP!
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Old 21st November 2021, 21:36   #66
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

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Originally Posted by Sudarshan42 View Post
Audi's numbers seem relatively low. Looks like half those numbers were fuelled by discount threads on the A4 on TBHP!
The numbers for Audi seem to be CBUs. Given the A4 & A6 are CKDs, don't think they would be included in this count.
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Old 8th December 2021, 18:58   #67
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Luxury Car Retail Sales Nov 2021(FADA data)

Name:  luxurycarsalesindianov20212768x481.jpg
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FADA vehicle retail data doesn’t include numbers from AP, MP, LD & TS. These aren’t yet on Vahan.


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Last edited by volkman10 : 8th December 2021 at 19:00.
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Old 3rd January 2022, 17:20   #68
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Audi India registers 101% growth in 2021 in India, 3,293 Cars Sold.

- The uptick was propelled by the five electric cars – the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT, Audi RS e-tron GT and the petrol powered Q-range along with A-sedans

Mercedes, BMW, Audi & other luxury brand sales in 2021-audiindiasales2021cars768x814.jpg


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Last edited by volkman10 : 3rd January 2022 at 17:22.
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Old 3rd January 2022, 18:07   #69
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

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Originally Posted by volkman10 View Post
Audi India registers 101% growth in 2021 in India, 3,293 Cars Sold.
No mention of the many blue A4’s sold to members of this forum though they might not want to admit that they were robbed judging by the discounts.

Anyway, the 100 percent growth is nothing to get excited about, let’s see coming months based on actual availability and also how Mercedes new retail plan kicks in.
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Old 4th January 2022, 17:50   #70
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

BMW India sales up 34% to 8,876 units in 2021.

Quote:
over 40 per cent of the sales were generated last year from locally produced sports activity vehicle (SAV) range including the X1, the X3 and the X5.
Quote:
The new models such as the M 340i xDrive, BMW X7 and BMW 3 Series Gran Limousine which were in excessive demand were either completely sold out or had a long waiting period of several months

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Old 5th January 2022, 16:55   #71
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Luxury Car Retail Sales Statistics for December 2021.

- The luxury segment volumes increased by almost 20% YoY while the overall passenger vehicle sales reported a decline of near to -11% YoY.

-Mercedes Benz maintained its leadership in the luxury cars segment and commanded over 43% Market Share.

-Audi has been gaining back volumes strongly and Dec'21 sales is a testimony of it. The automaker is just inches away from JLR to regain its third position and recorded an impressive 243% YoY growth in Dec'21

- The above numbers do not have figures from AP, MP, LD & TS as they are not yet on Vahan 4.

Mercedes, BMW, Audi & other luxury brand sales in 2021-1.jpg

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Old 13th January 2022, 10:04   #72
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Mercedes tops luxury sales charts with 11,242 units in 2021

Mercedes-Benz led the luxury car segment in terms of overall sales in 2021. The carmaker sold 11,242 units last year, registering a YoY growth of 42.5%.

Mercedes, BMW, Audi & other luxury brand sales in 2021-00mercedesbenzmercedeseqeqs2021v2972560x1440.jpeg

According to the company, the long-wheelbase E-Class was the best-selling model in 2021, while the GLC became the highest selling SUV. The demand for models like the GLA, GLE, A-Class and S-Class was also strong. The carmaker's performance division AMG and Dream cars registered a growth of 110%.

In 2022, Mercedes plans to launch its first all-electric luxury sedan, the EQS. It will be assembled locally. The carmaker also plans to introduce the S-Class Maybach and other AMG models in the market.

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Last edited by TusharK : 13th January 2022 at 10:05.
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Old 20th January 2022, 13:42   #73
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

With the delivery of 474 sports cars in 2021, Porsche India recorded its best sales performance since 2014, marking a 62% increase over 2020.

Order bank up by 165%. 301 cars delivered in last 6 months of 2020 & Macan tops the list with 187 deliveries

Mercedes, BMW, Audi & other luxury brand sales in 2021-20220120_133909.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-20220120_133913.jpg

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Last edited by Venkatesh : 20th January 2022 at 13:45.
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Old 25th January 2022, 17:18   #74
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

2021 Luxury car sales data interpretation with discount related information

Mercedes, BMW, Audi & other luxury brand sales in 2021-1.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-2.jpg

Interpretation of the combined information published by - JATO India and sales data reported by luxury car makers in India:
  • Mercedes Benz offered the least discount, among the big three Germans, in 2021 and sold the most number of vehicles in the Indian luxury passenger vehicle market. Competitively, Mercedes Benz India is doing well and became a true luxury car market leader for now.
  • BMW is little behind Mercedes Benz in terms of volume, also, the average discount is quite high. That means BMW is achieving sales backed by discounts and is not able to deliver true value. Their profit margin could be under pressure.
  • Audi, well, it has strongly established itself as a ‘discount luxury car brand’ in India. They are unable to move cars out of the showrooms without hefty discounts, which means their P&L (Profit & Loss) statement could be in red. To be fair to Audi India, lack of diesel engine in their Indian portfolio, means, they are playing in just ~30% of the Indian luxury car market – which is also their fault.
Note: JLR India has stopped publishing sales figures since 2019 and JATO India didn’t publish Porsche and Volvo’s sales incentive data, so nothing much can be concluded about them.
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