Quote:
Originally Posted by kcj3b Its a pity how PAL & HM lost their way.It would had been wise if they could take a cue from Mahindra & Mahindra! |
Lot of meaning in what you have said in two sentences.
PAL : Was doing well with its Padmini (in a seller's market) and to counter the Maruti onslaught, bought the tools, jigs and dies for the 118 NE (an outdated model) from SEAT of Spain at a dirt cheap price. The Nissan Sunny engine technology (also outdated in Japan) was bought for something like under Rs 50 lakhs by PAL. The freak combination created the 118 NE sometime in 1986. The automobile industry was moving ahead at a lightning speed with the winds of change sweeping off the laggards.
PAL made a JV with Fiat and decided to launch the Uno's outdated version that was discontinued in the mid 1980's in Europe.PAL's JV with Fiat used the Kurla plant and the Uno despite its euphoria initially, bookings were cancelled by the thousands. refunds were not entertained or forthcoming. Most of the dealers were stubborn and lacked courtesy and customer care ethics. Spares were priced at comparatively higher prices, which the market forces rejected.
Failing further to see the undercurrents, PAL created a company PAL- Peugeot, to manufacture the Peugeot 309 's older model that did its job in the African continent to well. But its angular cuts and boxy shape were out dated.The Peugeot 309 bombed. The company PAL- Peugeot with its plant in Kalyan had to close down and Peugeot dragged PAL to the court.
Fiat was here on a long term basis and wanted to do well in our markets. It wanted to bring in newer models viz. the Palio and the Sienna. PAL did not have any equity to invest to keep the investment ratio in the same proportion as in the original joint venture. Fiat brought a huge tranche of funds to modernise, but PAL said "we surrender" to the Italian might. It sold all its equity in the JV. Fiat carved out a new company Fiat India Automobiles Ltd (FIAL), soon. Just when PAL exited, the government permitted 100 % foreign investment in automobile companies, contrary to the compulsory Indian partner's 50 % or more investment in JV's, when Fiat entered India.The timing was just right for FIAT. Thus PAL died its own death which many had predicted.
On the contrary, Mahindra started with Ford (Igatpuri M&M plant) entering into a JV. They had a lovely honeymoon

in the foothills of the Western Ghats (Nasik dist). The Ford Escort rolled out. Its diesel version followed (M&M loved diesels) and it was honeymoon, love and more love all the time.
Ford used the time tested formula to take over from M&M, citing newer, huge investments needed for newer models and upgradations. Mahindra felt something in its sixth sense and finally said that all the modernisation must be a Ford only affair and that M & M stays out of such huge investments. M & M exited, clearing all formalities needed to exit (PAL was not flush with funds to pay FIAT when the latter wanted to modernise). Ford and M&M divorced and Ford found a new home at Marimalai Nagar, in T.N.
Mahindra also has successfully outwitted and exited its JV with Renault very recently.
I need not write about HM, as it is also moving downhill without any newer synergy and initiatives. We all have a clear picture of the happenings at HM. The government orders are shrinking. The outside Kolkata taxi orders too are shrinking. The Kolkata market is the last bastion, but it was surprising to see so many Swift Tour taxis in Kolkata, when I visited last,about two weeks back.
