Zig Wheels out at Rs.10 a copy (A Times of India presentation)

MuraliR · 3rd November 2009, 11:54

Quote:

Originally Posted by benbsb29

I searched a lot of places in Bangalore to pick up a copy of Zigwheels, but in vain. No luck at Landmark, nor at a couple of shops on Commercial street.

maybe you should have tried the magazine store on CMH road - opposite A2B.

DCEite · 3rd November 2009, 12:13

Just got hold of Zigwheels magazine a few days back. Its huge (as in the page size). Content is OK, paper quality is superb.

Costs only Rs 10.

himanshugoswami · 9th November 2009, 14:47

picked up Zigwheels this weekend- while it doesnt really take the game forward in therms of content in any manner, what flummoxed me hpw they can sell it for 10 buck? the print quality is at par with the other mags and the ads are also pretty much similar in number to the other? what is their secret? or are the others taking us for a ride with their 100 rupee price tags.

DCEite · 9th November 2009, 16:06

Quote:

Originally Posted by himanshugoswami

picked up Zigwheels this weekend- while it doesnt really take the game forward in therms of content in any manner, what flummoxed me hpw they can sell it for 10 buck? the print quality is at par with the other mags and the ads are also pretty much similar in number to the other? what is their secret? or are the others taking us for a ride with their 100 rupee price tags.

Same question here too.
BTW does anyone know is it fortnightly of monthly ?

Mpower · 9th November 2009, 22:35

Quote:

Originally Posted by himanshugoswami

picked up Zigwheels this weekend- while it doesnt really take the game forward in therms of content in any manner, what flummoxed me hpw they can sell it for 10 buck? the print quality is at par with the other mags and the ads are also pretty much similar in number to the other? what is their secret? or are the others taking us for a ride with their 100 rupee price tags.

Quote:

Originally Posted by DCEite

Same question here too.
BTW does anyone know is it fortnightly of monthly ?

Revenue from advertisements + Others are definetly taking us for a ride at 100rupees.

drifter · 9th November 2009, 23:24

Not entirely correct. I definately think ZigWheels is losing money in this and are trying to shake up the market. Market penetration 101.

Drifter

thewhiteknight · 10th November 2009, 12:47

Quote:

Originally Posted by Mpower

Revenue from advertisements + Others are definetly taking us for a ride at 100rupees.

Quote:

Originally Posted by drifter

Not entirely correct. I definately think ZigWheels is losing money in this and are trying to shake up the market. Market penetration 101.

Drifter

I prefer autocar for the accuracy of the articles, the road tests. For me, after tbhp, that is the definitive for facts. I try to read thru their opinions and look at the facts. I love the writing style of Top Gear. Some of their features make for brilliant reading.

Zig wheels can sold at such a low price because it comes from the Times house. Over the times, i have noticed all or most of the times products are brought into the market with a very low price and very aggressive marketing and then over time, once the customer based is more established, the price of the magazine/newpaper increases.

Another example is the new crest that they have started giving out with the wknd paper which is priced at rs. 6. It essentially aims at India Today/RD but with a lower pricing per week/issue.

Many a moon ago, I did my Journalism from delhi. For my final paper, my thesis focused on the opening wars between Hindustan Times and TOI. It was during that research that I realized and knew that i would never read or subscribe to the opinions published in TOI or any of the times publications. The alleged selling of newspaper space and a site called Medianet were very big arguments against the times.

Nilesh5417 · 10th November 2009, 16:10

After spending tons of moolah on every new magazine that comes up, i've stopped buying them altogether. Even the annual issues. They are too overpriced for the same old content presented in different formats. If nothing new, bring on a comparo without really declaring a clear verdict!! Got bored of such antics and stopped buying. Now dont spend money at all cause its all available on TBHP and the net for free.

Bought zigwheels last weekend and found that it was reasonably priced. Again, old wine but atleast at a less-than-reasonable price. Even if it goes up to Rs.30 in 6 months time, i'm ok. Thats what they did with the new weekly India Today. Priced at 10bucks and then taken straight up to 20!

An automag should not be priced more than 60bucks! Hell i dont need the centre spread!

agbenny · 10th November 2009, 16:13

Quote:

Originally Posted by drifter

Not entirely correct. I definately think ZigWheels is losing money in this and are trying to shake up the market. Market penetration 101.

Drifter

Here is the trick for sure. The magazine has no information about subscription - means after loosing some money it will be priced to Rs.100 +. But they should remember, we compare the magazine, not just the prices!.
So if the increase the price we will expect even more quality. :-)

balenopower · 17th November 2009, 20:06

Quote:

Originally Posted by drifter

Not entirely correct. I definately think ZigWheels is losing money in this and are trying to shake up the market. Market penetration 101.

Drifter

Umm i wudnt say that!

maxbhp · 4th December 2009, 21:28

ZigWheels , A supplement thats been issued along with The Economic Times has released a monthly magazine. Will be posting a short review soon. After just glancing through , the pictures look imposing a great to look at because of the colossal size comparing it to other magazines . Adil Darukhanawala being the editor in chief after his stint in Autocar and Car India seems to have got the pricing part spot on. Just wishing the content is equally well put like Autocar.

Auto India and India Car probably is the only magazine to have come close to this kind of pricing . Hope its going to be a good read.

Its a goodnew making auto news more affordable

.

.anshuman · 4th December 2009, 21:32

@maxbhp - How do you find the quality of the articles?

McLaren Rulez · 4th December 2009, 21:34

Is this some kind of introductory price? Because its simply too cheap to be true

DCEite · 4th December 2009, 21:36

You are a bit late.
It was released last month. Reviews are already there in the
"Great auto mag war" thread.

//M · 4th December 2009, 21:40

Yes its true. Its priced at just Rs.10 per issue. I bought the October issue with a red Merc SLS and a grey Ford Figo on cover. I thought the first issue was only priced at Rs.10 but even the December issue is priced at the same rate which makes it unbelievably cheap. It makes a good read as well, not in the league of ACI though. But for Rs.10, its incredible value for what you get.

3rd November 2009, 12:13	#17
DCEite Senior - BHPian Join Date: Sep 2004 Location: NCR Posts: 3,591 Thanked: 3,502 Times	Just got hold of Zigwheels magazine a few days back. Its huge (as in the page size). Content is OK, paper quality is superb. Costs only Rs 10.
	() Thanks

9th November 2009, 14:47	#18
himanshugoswami Senior - BHPian Join Date: Oct 2004 Location: !!!! Posts: 2,326 Thanked: 2,693 Times	picked up Zigwheels this weekend- while it doesnt really take the game forward in therms of content in any manner, what flummoxed me hpw they can sell it for 10 buck? the print quality is at par with the other mags and the ads are also pretty much similar in number to the other? what is their secret? or are the others taking us for a ride with their 100 rupee price tags.
	() Thanks

9th November 2009, 23:24	#21
drifter Senior - BHPian Join Date: Sep 2004 Location: Bombay Posts: 1,488 Thanked: 75 Times View My Garage	Not entirely correct. I definately think ZigWheels is losing money in this and are trying to shake up the market. Market penetration 101. Drifter
	() Thanks

10th November 2009, 16:10	#23
Nilesh5417 Senior - BHPian Join Date: May 2006 Location: Pune Posts: 1,941 Thanked: 3,004 Times	After spending tons of moolah on every new magazine that comes up, i've stopped buying them altogether. Even the annual issues. They are too overpriced for the same old content presented in different formats. If nothing new, bring on a comparo without really declaring a clear verdict!! Got bored of such antics and stopped buying. Now dont spend money at all cause its all available on TBHP and the net for free. Bought zigwheels last weekend and found that it was reasonably priced. Again, old wine but atleast at a less-than-reasonable price. Even if it goes up to Rs.30 in 6 months time, i'm ok. Thats what they did with the new weekly India Today. Priced at 10bucks and then taken straight up to 20! An automag should not be priced more than 60bucks! Hell i dont need the centre spread!
	() Thanks

4th December 2009, 21:28	#26
maxbhp Senior - BHPian Join Date: May 2006 Location: C C K Posts: 1,383 Thanked: 92 Times View My Garage	Zig Wheels out at Rs.10 a copy (A Times of India presentation) ZigWheels , A supplement thats been issued along with The Economic Times has released a monthly magazine. Will be posting a short review soon. After just glancing through , the pictures look imposing a great to look at because of the colossal size comparing it to other magazines . Adil Darukhanawala being the editor in chief after his stint in Autocar and Car India seems to have got the pricing part spot on. Just wishing the content is equally well put like Autocar. Auto India and India Car probably is the only magazine to have come close to this kind of pricing . Hope its going to be a good read. Its a goodnew making auto news more affordable . Attached Thumbnails
	() Thanks

4th December 2009, 21:32	#27
.anshuman Distinguished - BHPian Join Date: Dec 2004 Location: Good-Gaon Posts: 7,763 Thanked: 11,136 Times View My Garage	@maxbhp - How do you find the quality of the articles?
	() Thanks

4th December 2009, 21:34	#28
McLaren Rulez Senior - BHPian Join Date: Dec 2007 Location: Mysore Posts: 3,469 Thanked: 5,555 Times	Is this some kind of introductory price? Because its simply too cheap to be true
	() Thanks

4th December 2009, 21:36	#29
DCEite Senior - BHPian Join Date: Sep 2004 Location: NCR Posts: 3,591 Thanked: 3,502 Times	You are a bit late. It was released last month. Reviews are already there in the "Great auto mag war" thread.
	() Thanks

4th December 2009, 21:40	#30
//M Distinguished - BHPian Join Date: Oct 2009 Location: New Delhi Posts: 6,567 Thanked: 25,175 Times	Yes its true. Its priced at just Rs.10 per issue. I bought the October issue with a red Merc SLS and a grey Ford Figo on cover. I thought the first issue was only priced at Rs.10 but even the December issue is priced at the same rate which makes it unbelievably cheap. It makes a good read as well, not in the league of ACI though. But for Rs.10, its incredible value for what you get.
	() Thanks