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GM to add 50 digital features, subscription services by 2026

The services & products are part of the company's plans to double revenue by 2030.

General Motors is said to be planning on introducing a number of fee-based digital features by 2026.

According to media reports, in an investor conference, Steve Carlisle - President of GM North America revealed that the company is planning to introduce as many as 50 value-added features and services over the next 36 to 48 months. These features could range from predicting vehicle maintenance timings to even providing features such as online shopping. The digital features and in-vehicle subscription services will be supported by GM's connectivity platform and Ultifi software, which also allows for over-the-air updates.

Carlisle also stated that the features and services will come with flexible pricing options, which include monthly, annual and lifetime subscription schemes. He further added that some of the features are designed to take advantage of the larger displays installed on certain models like the GMC Hummer EV, Chevrolet Silverado EV and Cadillac Lyriq. The bigger screens are said to allow GM to offer more data-oriented software products to its customers.

Reports also state that GM's push for more data-driven services & products is a part of their CEO, Mary Barra's plan to double the company's revenue to around US$ 280 billion by 2030.

Source: Reuters

 
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