Honda Amaze sales touch 88,000 units in 1 year

Honda Cars India has announced that it has sold 88,000 units of the Amaze sedan in India. The Brio-based sedan has achieved this milestone in just one year in since its launch in April 2013 till May 2014.

The Amaze is Honda's first sub-4 metre sedan. The car's comes with a 1.2-litre petrol or a 1.5-litre diesel engine. In India, any car with a combination of this length and engine capacities entitles it to avail of excise duty benefits, which helped keep its price low. Additionally, the car has good reliability and low maintenance costs. Honda claims that the combination of these factors makes the Amaze a good 'value for money' proposition in the eyes of the people.

Commenting on the success of the car, Jnaneshwar Sen, Senior Vice President, marketing & Sales, Honda Cars India Limited said, "Honda Amaze has been a game changer in its segment and has enabled HCIL to reach out to so many new customers, bringing them into the Honda fold."

The Honda Amaze competes against the segment-leading Maruti Suzuki Dzire and the recently launched Hyundai Xcent.