JLR slowing down on EV in favour of hybrids

Jaguar's current lineup, both ICE and EV models will be discontinued after their current generations.

JLR made a bold announcement in 2021, with plans to introduce 6 new EVs by 2026. However, with the global EV demand slowing down the British marque is reportedly going back on its word and shifting focus to plug-in hybrid models.

The shifting of focus towards PHEVs was in part due to the sales of its plug-in hybrid models, which increased by 68% in 2023. Adrian Mardell, CEO, JLR, stated, "What you have seen from other OEMs is that the race to BEV is starting to stutter a little." He further added, "PHEV acceptance has been quite a surprise. We are working hard in the interim time to make more PHEVs available."

JLR currently offers plug-in hybrid versions of its entire product range, except for the Discovery.

Having said that, reports confirm that JLR is going ahead with the Range Rover EV, which was teased a while back. JLR even reported that the upcoming Range Rover electric has already garnered 16,000 bookings. Following the Range Rover, the brand also plans to introduce the electric version of the Range Rover Sport and two other smaller EVs. While the electric version of the Range Rover & Range Rover Sport will be underpinned by JLR's MLA platform, the two smaller EVs will use the EMA architecture of the brand.

Jaguar, which is expected to become an EV-only brand in the future is also planning to introduce a Porsche Taycan rival in the form of a 4-door GT. Its current lineup of ICE and EV models though will be discontinued after their current generations.

Source: Autocar India