Mahindra e2o Goodness Drive from Kashmir to Kanyakumari

Mahindra Reva has kick started "The Goodness Drive" from Srinagar, Kashmir to Kanyakumari, Tamil Nadu. Three Mahindra e2o cars will be driven across the length of the country, in a month.

The drive was flagged off by Arvind Mathew, CEO, Mahindra Reva, in the presence of former Sri Lankan Cricketer - Aravind De Silva.

As a promotional event, to showcase the electric vehicles' capabilities, to spread awareness about the product as well as to counter the myths of a limited range of this car, this drive will pass through 52 locations within the country and cover a distance of over 5,000 kilometers.

The e2o has been around in the market since 2013 but hasn't gained popularity due to its higher cost price (even after the FAME subsidy) and the lack of practicality compared to a regular commuter hatchback - two door and limited travel range. This is one of the few initiatives taken by the company to actually spread awareness about the product and push sales. Earlier, we had reported that a 4-door version might soon be introduced to increase its practicality and appeal.