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Maruti launches limited edition Dzire Regal

15th April 2013, 17:38 by Atul Chandra

Maruti has reacted quickly to the Honda Amaze's aggressive price by releasing a limited edition of the DZire called Regal.

The new version also celebrates 5 years and many months on top of the sales charts. The DZire Regal is priced at Rs. 5.6 Lakh (ex-showroom Delhi) and can be had only in the VXi Petrol spec.

The DZire Regal comes with the following features:

Serene Blue paint shade
Integrated audio system
Faux wood finish interiors, and scuff plates on the doors
Art leather seat covers and a leather clad steering wheel
Silver front grill. Fog lamp surrounds. Body side graphics
Silver Wing mirrors
Reverse parking sensors

The car is otherwise mechanically identical to the regular Dzire. The DZire has been a smash hit for Maruti (and profitable too), outselling hatchbacks like the Swift and Wagon R in the month of March. The DZire sold 20,078 units last month compared to the Swift's 19,654 units and the Wagon R's 14,681 units.

While the launch of the Amaze poses a threat to the DZire, Honda's limited production capacity means that Maruti would still be able to sell as many as it can make till 2014 (when Honda's capacity doubles).

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