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According to the latest reports, Mahindra is gearing up to launch the next-generation Bolero in India. The SUV is being redesigned from the ground up and will be based on an all-new platform.
The Bolero is the workhorse in Mahindra’s line-up. Known for its reliability and rugged construction, it is quite popular in both rural and urban areas. The next-gen Bolero is said to be underpinned by the U171 platform. It would require an investment of over Rs 2,000 crore in the coming decade.
The U171 platform will spawn several new models including SUVs and pickup trucks. Reports suggest that there will be at least three SUVs based on this platform, with the first model expected to be launched around 2026-27. Mahindra expects to sell around 1.5 lakh units, which could double with the rollout of pickup trucks.
Mahindra currently sells around 8,000-9,000 units of the Bolero on average per month. It makes up 20% of the brand’s total sales. Thanks to the Bolero pickup, Mahindra has a 60% market share in the segment.
Source: Autocar Pro