Renault Experience Centre at Phoenix Marketcity, Mumbai

Renault has launched an Experience Centre at Phoenix Marketcity in Kurla, Mumbai. Spread over an area of 4,500 sq. ft., the Renault Experience Centre has been designed to educate customers about the brand. Customers can explore Renault's line-up, take a virtual test drive and even book their car at the centre.

The Renault Experience Centre has been divided into a number of zones. In the Formula One zone visitors can get behind the wheel of a Formula 1 car and experience the pit-stop environment virtually. An actual Renault F1 car has also been put on display. The Gang of Dusters Virtual Reality (VR) Zone offers virtual drives through Leh valley in a Duster. Keeping with the digital theme, the Experience Centre offers virtual walkarounds and test drives of the company's passenger car line-up (Kwid, Duster, Lodgy or Captur) to visitors. In a separate zone, customers can virtually customize the cars as well. A dedicated 'Do You Know Renault' zone gives a brief history lesson about the brand.

The Renault Experience Centre in Mumbai is the first-of-its-kind for the brand, but the carmaker has plans to replicate it in other parts of the world.