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Royal Enfield enters pre-owned motorcycle segment

Royal Enfield has launched its first pre-owned motorcycle store in Chennai. The Royal Enfield Vintage store in Chennai is located at No. 27, Mylai Balaji Nagar, Velacery main road, Pallikaranai. It will deal in tested and certified pre-owned, refurbished and restored Royal Enfield motorcycles.

The lines of business have been divided into three parts - Pre-owned, Refurbished and Restored motorcycles. Pre-owned and Refurbished bikes will be put thorough a 92-point quality check and repairs and refurbishments will be carried out as required using genuine spare parts. Restored motorcycles will consist of complete restorations on vintage bikes while keeping them in original condition.

The Royal Enfield Vintage store has a set of standardised processes and pricing for sale and purchase of pre-owned bikes. The store also offers financing options to customers in addition to insurance, warranty and after-sales service.

The company plans to open 10 more Vintage stores across India in the first year.

 
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