Supercar Blondie launches own auction house called SBX Cars

The Supercar Blondie brand has a massive combined following of around 110 million subscribers across all social media platforms.

According to media reports, Alex Hirschi, popularly known as Supercar Blondie, has launched SBX Cars - an online auction site to sell hypercars & other expensive items.

As per reports, Alex Hirschi runs the Supercar Blondie brand, along with her husband Nik Hirschi, in Dubai. The auction house will operate primarily in Los Angeles & Dubai, with dedicated teams in London as well.

SBX Cars has already confirmed more than $100 million worth of consignments. Nik Hirschi stated, "It does happen that people are selling US$3mil cars online, but that car may be listed alongside a US$20,000 car, so it’s not a premium feel. We’ve built a whole new platform that is going to feel premium, look premium." Alex stated that rarity will be SBX Car's selling point.

The new auction site by Supercar Blondie will focus on rare cars like the Lotus F1 Team's John Player Specials from the 1970s and 80s. Other cars in the first lot include cars like the Mercedes-AMG One supercar, BMW glass yacht, Hyperion XP-1 prototype and the Tesla Cybertruck.
Lance Butler, the auction director, stated, "The day the first car sells, we will be profitable on our overhead."

Nik Hirschi stated that SBX Cars is funded by the media business and hence carries no debts or outside investors. The Supercar Blondie brand has a massive combined following of around 110 million subscribers across all social media platforms.

Source: Bloomberg