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Survey: Car buyers unwilling to subscribe for features & services

However, they were willing to exclude a few features and services like in-vehicle Wifi and vehicle tracking.

Multiple carmakers across the globe have started to introduce monthly & annual subscription fees for various in-car features, services & upgrades. However, according to a new study, 75% of car buyers are unwilling to pay the extra subscription fee and feel many of these features & services should be part of the vehicle's initial purchase price.

Three-quarters of the consumers who took part in the survey stated that they would be unwilling to pay extra for various in-car features & upgrades while buying a new car. Consumers expect the initial cost of the cars to include the features and services. Consumers overwhelmingly voted for safety & comfort features such as lane-keep assist, automatic emergency braking, remote start & heated and cooled seats to be part of the purchase price and not have to pay extra.

However, they were willing to exclude a few features and services like in-vehicle Wifi and vehicle tracking from the standard list and be part of a subscription plan.

The 25% of the consumers who were willing to enter a subscription by paying extra had features & services in three categories: safety, vehicle performance & creature comforts. 80% were willing to pay an additional $30 - $35 per month for most of the safety features. Around 39% said they were willing to pay a monthly fee of $20 - $25 for vehicle performance, while only a few were willing to pay extra for personalised creature comfort features.

Source: Cox Automotive

 
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