Unsoo Kim stated that local assembly would be favoured as imports would make it unviable.

Hyundai is gearing up to introduce its luxury brand Genesis in India. The carmaker hopes to take on the likes of Mercedes-Benz and BMW, but in order to offer its products at competitive prices, it is looking to assemble Genesis cars locally.

According to Unsoo Kim, MD & CEO of Hyundai India, the company has been studying the Genesis brand for India for a while. He added that local assembly would be favoured as imports would make it unviable.

Kim also stated that Genesis has a unique style when compared to the traditional luxury makers that sell in India, and thus is likely to attract good interest. "Genesis is a relatively new luxury brand and offers a different type of luxury. The company plans to develop that concept in the country with design and electrification", Kim added.

Hyundai’s plans to introduce the Genesis brand in India had got delayed due to post-Covid market uncertainties, among other factors. Now though, sales of luxury products are on the rise and the market for luxury cars in India is set to reach record levels in 2023.

Source: ET Auto

The Genesis G80 sedan and GV80 SUV were spotted at the inauguration of the new Hyundai India headquarters in Gurgaon.

The Genesis G80 sedan and GV80 SUV were spotted at the inauguration of the new Hyundai India headquarters in Gurgaon. The cars were showcased alongside the Nexo, and the Ioniq 5.

The G80 was spotted on Indian roads earlier this year. The car is a mid-range luxury sedan that rivals the Mercedes-Benz E-Class and BMW 5 Series. In the international market, the G80 is offered with three engine options. These include a 2.5-litre turbocharged 4-cylinder petrol, a 3.5-litre twin-turbo V6 petrol and a 2.2-litre diesel engine. All engines come standard with an 8-speed automatic transmission.

The GV80 is based on the G80 sedan and takes on cars like the Mercedes-Benz GLE and BMW X5. It comes with three engine options - a 2.5-litre turbocharged 4-cylinder petrol, a 3.5-litre turbo V6 petrol, and a straight-6 3.0-litre diesel engine.

Image Source: Kushan Mitra

The G80 is a mid-range luxury sedan that rivals the Mercedes-Benz E-Class, BMW 5 Series and Audi A6.

The Genesis G80 sedan has been spotted in India. However, it is unclear if the car is a test mule or a private import.

Genesis is a premium sub-brand of Hyundai. It's like how Lexus is to Toyota. The G80 is a mid-range luxury sedan that is just about 5 meters in length and rivals the Mercedes-Benz E-Class, BMW 5 Series and Audi A6.

The G80 has very unique exterior with a large 'crest' grille at the front, a coupe-like roofline and split headlights and tail lamp clusters. The interior is well appointed with dual-tone leather upholstery and wooden trims. It is equipped with a 14.5-inch touchscreen infotainment head-unit and a 12.3-inch digital instrument cluster. 

In the international market, the G80 is offered with three engine options. These include a 2.5-litre turbocharged 4-cylinder, a 3.5-litre twin-turbo V6 and a 2.2-litre diesel engine. An 8-speed automatic transmission is standard across the range.

Source: Autocar India