Re: Maruti opens NEXA dealerships for premium cars Visited Nexa showroom today to check out Baleno for one of my colleague. We had done the test drive yesterday so today was more of a visit to checkout colours and do some talking. First thing we noticed upon entry was the vehicles on display. 3 Cars. Ignis, S-Cross and Baleno RS. All in blue shades as usual with all Nexa showrooms although Baleno RS on display was Ray Blue and not Nexa Blue. I was shocked and disappointed to see this. 2 Flops and one below average product that too because of Face lift. Now I am in no way commenting on their capabilities so please let's not go there. I am speaking purely based on sales numbers. Ignis after the initial hoopla is doing less numbers in terms of capabilities of a MSIL car. Diesel is already on backburner. Baleno RS also is not flying off the shelves. With Baleno production increased by 30%, we are going to see even lesser people opting for RS. There was no hint of new Ciaz which is now the flag-bearer of Nexa in terms of Premium-ness. Later we came to know that all the new Ciaz display vehicles have been sent to malls and tech parks to get more eye balls. I remember seeing one yesterday in my office park. The only saving grace in the showroom was the facelifted S-cross which looked smashing especially in Nexa Blue shade. Looks out an out a premium vehicle. Sat on both front and back and boy you almost forget that you are sitting in a Maruti! Truly class feeling. Not sure if this is because of the ambience and colour and all that. There were more Sales guys that customers (Being 11 AM in the morning) and except for us who had come to checkout Baleno, all the crowd was concentrated on S-cross.
The moment we entered, we were greeted by Sales staff. we asked for the SA who gave a test drive yesterday and they made sure to make us sit in their plush sofa's before searching for him. Within a minute we were served water and enquired for refreshments and we got a nice tea in another 2 minutes. Turns out our SA is not available in the morning session since he is writing an online certification/exam. Was curious to know more and asked them. It seems MSIL makes every employee (Sales I presume) take some certifications once every six months
A new SA was allotted to us in few minutes and he explained that we will have to take a car and go to their stock yard 2 KM away. We were given a gate pass quickly and we were allotted an Ignis AMT for the drive. Before we could ask if we could test drive it, SA sat on the driver's seat. we sat in the car and SA started moving even before wearing seat belts . I pointed it out and immediately he stopped, apologized and wore the seat belt. The drive was slow in addition to a pit stop for fuel and eventually we reached the stockyard and we were in for a huge surprise . There were easily 400-500 vehicles. Swift, Dzire, Baleno, Ignis, S-Cross. Ciaz. You name it and there it was in the yard. That too in different colours. Never seen such a big yard in my life. We spent the next 15 minutes checking out different colours of Baleno. During this time, SA was giving us tit-bits of the their sales numbers. It seems they are selling on an average of 5-7 cars per day consistently. Maximum sales are of course Baleno. He said the updated S-Cross is getting good numbers, a welcome change from before. It reflects in road as well since we are seeing a lot of new S-cross on roads now.
All in all, we were quite happy with the whole experience. Attaching a few pics. |