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Originally Posted by hishetty
I would not call this an apples to apples comparison. The Trailhawk is targeting a niche audience of die hard offroaders and was never going to make it big in the numbers front. Most Indian's would shudder at the thought of taking their 30L+ SUV's offroading even if the vehicle was purpose built for that IMO, Jeep is using this variant to amplify the aura surrounding the Jeep brand. |
I agree that Trailhawk to Seltos is not apples to apples comparison but the new Limited plus loses some 4x4 electronics but has more features like electric seats, rain sensing wipers and lights. I suspect this non Trail-hawk version will not be too far off from the Trail-hawk pricing. I would love to be proven wrong and see a sub 30L on road price.
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Originally Posted by hishetty A more realistic comparison would be between the Seltos GTX+ DCT line and Compass 4x2 Limited Plus Petrol AT. Now, the difference is less than 4 Lacs (not including the discounts). I would pick the Jeep anyday over the Seltos. I get a more powerful engine, a better build quality, beautiful Panaromic Sunroof and off-course, the Jeep DNA. |
In this particular case I would have to completely disagree with you
Not in terms of comparison but the car itself. The Compass 4x2 Petrol DDCT 1.4L engine is 160PS on paper but has to pull a lot more weight than the Seltos. The Seltos is quicker and far superior in performance. Secondly the Compass 1.4L Multi-air engine is notorious for ridiculously low FE. We are talking 5-6kmpl in traffic. Thirdly the 7 speed DCT is known to be one of the most unreliable boxes. Probably worse than the Kia 7DCT. Fourthly the gearbox tuning is terrible and the Compass 1.4L feels really lazy and lethargic to drive. The Seltos is the far superior pick if you compare both Turbo Petrol's.
It's the diesel which makes the Compass shine and the package comes together.
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So instead of reducing the price, i think they would do well by giving more premium features i.e Ventilated Seats, 360 camera, front parking sensors, electric tailgate, TPMS, UV-cut solar glass on the front windshield and windows, rear window shades etc. These are all available in the international version of the Compass. I have a strong feeling that the upcoming VW T-Cross is exactly going to do that.
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Adding all these features to the Compass will lose it's appeal and not even increase sales. The whole point is for a crossover, the size of the Compass and a brand of Jeep how much people are willing to pay. The answer is definitely not above 30L and 28L being the upper limit.
If you see recently the Tiguan sales shot up when they were clearing BS4 stocks. The discounts meant the Tiguan was nearly 6-7L lower than its regular price. The Tiguan has lesser features than the Seltos but has superior engineering than even the Compass and feels even more premium. However it is a small SUV with a VW badge and did not sell well. Heck the Seltos has way more features today than the BMW X1.
This is the point I was saying, more features don't sell for the type of buyer the Tiguan and Compass are targeting. They don't mind spending extra for premium feel, depth of engineering over fancy features.
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Originally Posted by Aditya_Bhp Most Jeep Compass owners here are elderly business men who used to use the Innova before . If Jeep is in India to cater only to driving enthusiasts, then just like Fiat, it will struggle. You need cars for the masses also. Impress the public, it will sell well. Look at the MG Hector, it fails to impress the BHPians, fails to gather any votes on TeamBHP polls, but the public have accepted it and has gathered good number of bookings. If MG can personalize a car for Indian taste, then Jeep can do the same. |
Sorry but I have interacted with quite a few Jeep buyers and none of them were Innova owners. They are usually owners of Fiat cars, Ecosport, Duster or a sedan moving to SUV. I have never heard of an Innova owner move to a Compass (not that there aren't).
That said the Compass was supposed to be the India spec car for the Indian market and not just for enthusiasts. The product is still just that. It is a compact crossover targeted for growing markets. Just that it is slightly biased towards enthusiasts. The 2 biggest problems for the Compass are interior space and price. Not the lack of features. The other problem was lack of a diesel AT. But even that won't work if the other 2 points are not satisfied.
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The Jeep Compass is not a true Jeep too, its a Fiat underneath. If Tata and MG are planning automatic gearboxes for a Fiat engine, why can't Fiat attach an automatic gearbox to 4x2 Fiat Multijet? Jeep should dilute its DNA inorder to survive in the market.
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Only the Wrangler is a true Jeep so that is a moot point. The Compass is a heavily modified Renegade platform which is based on the 500X but that is not a bad thing and shouldn't take anything away from Jeep.
More than dilute it's DNA, they just need to rationalize prices which they themselves know were unrealistic for this market and the product.
When they came to India they didn't have competition, so they priced themselves in a monopolistic manner. Now that isn't the case.
The same happened with Ford but they did the opposite. Their introductory prices were simply mouth watering. They kept increasing gradually but competition came in fierce and they had to retreat and settle down.