[Sreesh1009]

Tata Motors just posted a video about the Safari. What's going on here?

[diwakarmuthu]

I suppose this is just to keep the engagement active on social media platforms.

Wishful thinking would be to see if Tata will take the bait and plonk the Fiat sourced 2.0L heart to see if there will be takers. Maybe slot in between the Nexon and Harrier.

[CrAzY dRiVeR]

Best guess - Trying to build some 'pedigree' for the Gravitas before it's unveil later this month.

[libranof1987]

Anything to do with the Hexa Safari edition?

[db DrivE]

Any possibility of buzzard > gravitas > safari?

[Octy17]

Well. Well. Well. This is interesting. Reminds me of the time when Mahindra gave a tribute to the Thar. And then we got a new generation Thar in a years time. Following similar lines eh, Tata Motors? What's in store for the Safari loyalists?

[justwheels]

Don't think gravitas will be able to match the safari credentials, especially without AWD OR 4X4. This can very well be a prelude to Hexa safari edition (hope that's true). I really feel Hexa is relaunched as it can fill the gap between Harrier and Nexon very well and can garner volumes. It's one good vehicle that Tata came out with and then curtains were raised too soon.

Or if luck runs out, it could just be similar to the overhype created with the christmas Altroz advertisement earlier.

[Cessna182]

Too much is being made out of a social media post. This is Tata. They didn't care about the Safari when it was in production. They won't care now. This might just be a post to gain views.

[DriveOnceMore]

As far as I have heard, Tata Motors is about to launch three products this month - Altroz Turbo, Hexa Safari Edition and Gravitas.
Plus last few weeks back Hexa was spotted doing testing rounds.

So I believe this video could be the confirmation of the same.

[MaserQ]

Marketing department at play. Build up towards the Gravitas launch as pointed out earlier. Makes you wonder why they didn't call the Gravitas the new 'Safari', given its cult status and the fact that the Harrier hasn't exactly set the world alight.

[shortbread]

Originally Posted by Cessna182

This is Tata. They didn't care about the Safari when it was in production. They won't care now. This might just be a post to gain views.

While there was a lot to be desired from it's execution, the last thing one can blame Tata Motors for is that it did not care about the Safari. It was never the finished product it could have been in all it's years of existence, but Tata always saw the model with a lot of pride.

TML stood by the Safari for two decades despite the minuscule sales, no mean feat in a very fickle industry. If the manufacturer did not care, winding up the Safari would have been the easiest option. It would have made no difference to the bottom line.

Two major face-lifts and engine upgrades, continuous refinement and fault fixing, Tata ensured the Safari aged well.

Finally it was backed by some of Indian auto sector's best marketing campaigns. The Safari was always special for Tata.

[Strangerintown]

My best guess is that they are laying the ground for the launch of the Hexa Safari edition. I think Tata has made it quite clear that the Safari is not coming back!

[Sreesh1009]

I think the video is more of an introduction of what's to come aka Hexa Safari Edition. I think it's been pointed out by many people on this thread.

It's impossible to being the Safari back to be honest.

Another interesting thing to note, the Tata Hexa that was spotted testing, has Safari Alloys.

[DicKy]

Don't have much hope.

Either marketing ploy to engage.

Or groundwork for the Hexa safari edition.

Initially seeing the video in Insta/FB(?), I stopped at 0:18 thinking this was another S.O.U.L promo video for brand building.

As it is now, without any 4x4/AWD or BOF vehicle, TML is as far away from off-road/adventure as it gets, regardless of the Omega pedigree.

[Vmv]

Mod Note : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum.

We advise you to read the Forum Rules before proceeding any further. Request to post ONLY when you have something substantial to add to a discussion.