[shortbread]

Once the Jimny is launched (in a decade's time), the TUV300 could be packaged as an ideal rival to the suzuki.

Two similar compact 4 door ladder frame SUVs!

[Venkatesh]

Mahindra Bolero Neo teasers

https://youtu.be/5AvEuk93rEg

https://youtu.be/ycH7GXbir7I

https://youtu.be/LB05M2j4tgM

https://youtu.be/RazCNS92F24

[abhikb]

Originally Posted by Venkatesh

Mahindra Bolero Neo teasers
[

With so much adventure hoping, enthusiasts would seriously want a 4WD variant also.

[Big Smoke]

The biggest mistake Mahindra has done with this product is giving it the name "BOLERO". They should've just called it Neo, or TUV500 or anything. At this price range, buyers would never prefer to associate themselves with the Bolero' brand image.

I fear that this might end up like the Tata Sumo Grande, an otherwise capable car which failed because of its name.

[amol4184]

Originally Posted by aniketi

Front looks good but side profile is same which was always weird. I was hoping Mahindra will do some more changes in facelift but looks like this is just minor facelift, sad. I always find TUV300 design to be odd. Opportunity lost.

Those backwards slanted B and C pillars are culprits. Don't think there's any other vehicle with such overt slant at least in C pillar.

[vredesbyrd]

Originally Posted by locusjag

They need to add more power, a proper non-AMT automatic transmission option, rear locking differentials and a 4x4 option for this re-birthed avatar of the TUV 300 to be successful.

They have a wonderful opportunity here to set themselves apart from amongst the sea of softroader CSUVs with this product.

Automatic 4x4 Bolero? Where do I sign up???
But obviously, it won't sell. The Bolero customer doesn't like automatic transmission. The CSUV crowd won't buy anything other than those feature-laden smartphone on wheels (somehow, EcoSport still sells well despite being a fun to drive vehicle).

In all honesty, all they need is a bigger screen, more LEDs, YouTube integration and a mobile app to make it the next best seller. Oh, a cringe advert would help too.

Edit: Didn't check. There's an advert already posted above

[Reinhard]

I liked the original TUV300 pretty much except for the weird facial design. They have fixed it. It looks smart & butch. It also deserves the better 4 pot 1.5 diesel engine IMO, but then for segment distinction reasons, that one will remain only in Marazzo / XUV3oo I presume. Alas.

On the other hands - what happens now with the "TUV300+" extended version? It was unfortunately a bit of a dud in the market. Deserved to better IMHO. Will that also become a Bolero NEO+? And drop the TUV series altogether?

[Sabareesan]

Originally Posted by Big Smoke

The biggest mistake Mahindra has done with this product is giving it the name "BOLERO". They should've just called it Neo, or TUV500 or anything. At this price range, buyers would never prefer to associate themselves with the Bolero' brand image.

I fear that this might end up like the Tata Sumo Grande, an otherwise capable car which failed because of its name.

I believe looking at the success Tata Motors has with the Safari (instead of launching it as the Gravitas), Mahindra thinks that they can get customers to buy the TUV aka Bolero Neo for the name and emotions attached to it. However they fail to realize that the original "daddy" Bolero is still selling strong.

With the updated Scorpio coming soon, TUV 300 is being positioned between the Bolero and Scorpio, but it lacks the presence/rugged appeal/tough badass looks to be considered by someone who is shopping for a Mahindra SUV.

Maybe the TUV should have been redesigned to be a tough MUV rather than a soft SUV. It could have filled the void left by the Xylo, which was a tough BOF MUV.

[f1fan5]

I think Mahindra is making a mistake by naming this Bolero. They should have named it something else. I don't think customers in this segment would like the Bolero name.

[KPR]

I think Bolero tag will make wonders than TUV300. Rural India loves Bolero and it will help Mahindra reach people easily than a TUV, XUV, KUV kind of confusing names.

[aniketi]

Originally Posted by amol4184

Those backwards slanted B and C pillars are culprits. Don't think there's any other vehicle with such overt slant at least in C pillar.

You said it! Those slanted pillars look awful for sure. If Mahindra can make this car simple with straight vertical B & C pillars, I am sure it will look much much better. Simple designs make car beautiful IMHO.

[PrideRed]

Mahindra should have stopped existing Bolero and launched TUV 300 as all new Bolero from day 1.Design will take people getting use to and mechanically TUV300 was superior. This is a wrong move from Mahindra and should not sell both variants together. When Innova was launched, Qualis loyalists hated for what Toyota did and in couple years, Innova went on to become a blockbuster and was very well accepted. They did same with Crysta too. Selling one model well makes much better economic sense than selling two independent models in average numbers.

[fhdowntheline]

Originally Posted by Venkatesh

Mahindra Bolero Neo teasers

For Once, cant some manufacturer make a cool ad about a woman driving a rough-and-tough Utility vehicle? Why does this thing always have to be about a male trying to impress the other gender by taming the proverbial beast ?

[Kosfactor]

Originally Posted by fhdowntheline

For Once, cant some manufacturer make a cool ad about a woman driving a rough-and-tough Utility vehicle?

Utility vehicle ads for its target audience of a scruffy looking man, nothing wrong with that.

Old Bolero Ads.

https://www.youtube.com/watch?v=Vrvn_u5SXuo

https://www.youtube.com/watch?v=VY6A8RM_fE8

Scorpio ads too had a woman driving it among many other things.

[locusjag]

Originally Posted by Reinhard

On the other hands - what happens now with the "TUV300+" extended version? It was unfortunately a bit of a dud in the market. Deserved to better IMHO. Will that also become a Bolero NEO+? And drop the TUV series altogether?

My source in Mahindra had told me way back in late 2020 that the TUV 300 Plus will come back as the Bolero Plus. That was the first hint we all ever got that the TUV product line was coming back under the "Bolero" moniker.

It needs a front-facing 3rd row and proper legroom in the 2nd row though. It can easily fill the budget people-mover slot vacated by the Xylo in Mahindra's line-up.