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-   -   New Tata Indigo Manza Details : Brochure on Page 36 EDIT : Now launched (https://www.team-bhp.com/forum/indian-car-scene/65758-new-tata-indigo-manza-details-brochure-page-36-edit-now-launched-16.html)

Why do you think it is going to be segmented below Fiesta-Linea-Verna ?
IMHO, Linea may not be affected too much, unlike Fiesta and Verna.

It will be interesting to see Manza squezzing in between FIAT's products - Linea & Punto.

It has borrowed best of the technology and engines, manifactured in same assembly line of Punto / Linea and definitely competing with them.

Indian market is hugely unpredictable (no one had believed i20 diesel with such a price tag would be hit), I guess Manza would definitely hit Punto, may not be Linea though.

TATAs have borrowed everything from FIAT, its tech., engines and also the way of advertising (remember Linea & Punto teaser?) and are really doing better in advt. than advertising FIAT products.

In Mid-Day you will see advt of Indigo CS and vista every day as compared to FIATs, which comes occasionaly.

ideally:

• nano-A segment
• indica diesel-commercial usage
• indica vista-lower B segment
• punto-upper B segment
• indigo manza-lower c segment
• linea-upper c segment
• indigo CS-unclassified segment
• indigo XL-taxi
• indicruz-innova/xylo segment
• safari-SUV segment
• sumo-?
• prima-lower D segment coming in 2011

I hope its correct.

I will slot it between XL & indicruz.

Check out the below information from GTO in Linea vs City thread ( I am copying and pasting from that thread )

" I am unable to divulge any more details at this time. However, the Manza will boast:

- The same Linea diesel engine.

- Weigh lesser than the Linea, and offer better performance.

- More spacious interiors.

- Offer excellent ride quality within the city.

- Improved fit & finish for a Tata. You can say that the interior quality will be the same as Lineas.

All this at a lower price. As stated earlier, the Linea's chief rival is actually inhouse. "

As stated by him, its serious competition for Linea. When it competes with Linea logically it will also compete with Fiesta and Verna.

Consider this a fully loaded Manza will compete with base models of Fiesta, Verna and Linea.

A loaded Manza might have features like Airbags, ABS, Automatic Climate Control, maybe Alloys, etc.

If I am in for a mid segment diesel sedan I would definitely consider Manza along with Fiesta, Verna and Linea but at the same time I may not consider Dzire or Logan.

Though what you claim looks so obvious, it is not so straight forward. Ritz didn't hurt swift sales, in spite of having same engines / almost same as Swift, and being a new and more spacious product. Well, did Ritz fail then? No, it created its own space and numbers are there for you to see.

Yes, Linea might get hurt a little bit initially. But gradually, Manza will sell on its own and Linea will sell on its own. Besides, Linea is going to have the bigger engines soon.

Manza Diesel will mainly (and definitely) eat into DZire Diesel's pie.

Because, no other player has a pie there at all!lol:

As per GTO and Vasudeva's September Sales analysis, Ritz's petrol is selling more than Swift's petrol and Swift's diesel is selling more than Ritz's diesel. As per their estimate, 70% or so of Ritz's sold is petrol and vice versa or more percentage for Swift sold is diesel.

So looking at that scenario, we can expect sales of Diesel Manza to affect Linea Diesel. Now how much percent, that only time will tell.

so lets hold our horses, till Manza is released, before predicting their sales futureplease:

Those are GTOs words that I have copied and pasted here. Yeah, Linea will feel the heat till it gets the new engines. I hope they bring them quick maybe in the next 6months.

Sorry to go OT but a small update. I just got this SMS from TATA.
Is this some kind of stock clearance before launch of Manza? Haven't called dealer yet to check on the details. Did anyone else get this and any idea on what savings upto 50K?

My guess would be its a sweetener for the Diwali period. Most manufacturers come up with schemes to woe customers around Diwali. As it is valid on all Tata cars, I doubt it'd have been initiated with a view to clear out the Indigo stocks.

OT: Any idea if the old Indigo is still available and if yes what sort of schemes are available on it?

I dont think they will stop producing indigo . They might position Manza as a more premium car and continue to sell both cars .
Looking forward to it giving Dzire some competition .The Ikon and Accent meanwhile should consider retirement .

Recently when I was in for servicing my Indica I noticed that the showroom display has no Indigo (though they normally have one) but an Indica Xeta LPG! So asked a guy there about it. Initially he gave a vague "katli" type reply. But I said thoughtfully that one of my friends was thinking of dropping in to book an Indigo so I thought I will check out once today, as I am here, before I bring him here. Immediately the guys ears perked up a bit. He said "do chaar din ruk jaao saab main phone karta hoon aapko" wait a few days and I will call you up. At this I asked him innocently whether he does not have any Indigos now (asking them straight upfront immediately clams them up). He said that the stock is over and new, fresh stock is coming in. He also pointedly told me that Indigo stocks are not available in general at this moment with anyone. He neatly side-stepped the "new stock=new model?" query but said that he will call me up soon and took my phone number.

So one thing is sure. Dealers most probably ran out of Indigos much before the Manza launch.

Will have to see market reaction, after the car launch and actually what is the competiton and between whom.?

In addition to a new brand name MANZA, TATA shouldn't bring this car in white colour, in order to keep Taxi owners at bay!