Maruti’s on the go with the new, improved Alto

maedi · 2nd August 2005, 11:08

found this on e4m this morning...maruti has done its signature plastic surgery to the alto too....the new Alto comes with clear lens headlamps and new tail lamps coupled with a new front grille and bumper to give the vehicle a more purposeful and performance-oriented stance.

The complete article can be found at http://www.exchange4media.com/e4m/ne...g=12000&pict=9 and has been appeneded below.

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For over a decade, Maruti 800 has enjoyed the pole position of being the most popular car from Maruti’s stable. However, with the introduction of Alto in May 2000, the scenario changed, making Alto the highest selling brand from Maruti’s offerings today.

And now, the company is looking to strengthen its current number one brand, backing it up with a major marketing campaign.

“We are constantly working on giving a new look to our brands. We have done it for Esteem, Wagon R, Zen, and now it was Alto’s turn,” said a Maruti spokesperson.

The new advertising campaign that will be launched in print and electronic media, aims to take forward Alto’s ‘Let's Go’ positioning. This will be layered with a message of freshness and rejuvenation, in line with the spirit of the monsoon season.

Alto has witnessed a growth of over 108 per cent during 2004-05, selling close to 123,000 units. It now aims to offer more to consumers with contemporary new looks and improved interiors.

The new Alto comes with clear lens headlamps and new tail lamps coupled with a new front grille and bumper to give the vehicle a more purposeful and performance-oriented stance.

The Alto has attracted a large number of entry-level and additional car buyers on account of its contemporary technology, safety standards, styling, features and low cost of ownership.

“The addition of these new features brings distinctiveness and refreshes the product, thereby making it even more attractive to this target audience,” said the spokesperson.

As for the pricing strategy, the new Alto offers enhanced values at the same price as the current Alto. While the standard model of Alto is available for Rs 2.42 lakh, Alto Lx comes at Rs 2.78 lakh and Alto Lxi is priced at Rs 2.98 lakh.

Two additional colours – Caribbean Blue and Wine Red – have been added to the existing range of Silky Silver, Pearl Silver, Midnight Black, Bright Red, Brilliant Yellow and Superior White for the Alto.

shuvc · 2nd August 2005, 11:25

This just leaves the Baleno now .. the only one without the clear lens head lamps and the stylish upholstery etc !!

Surprise · 2nd August 2005, 11:36

Really wonder why the Maruti has not just copied the crystal clear lights from HONDA ( TYPE-2). For me there is a lot of similarity in terms of outlook between Baleno and Honda

turbo_lover · 2nd August 2005, 11:43

..thats really a good news .. revamping a very successful car will boost further sales ..
i just hope they dont mess up the bumper like they did with the zen ..and i hope they dont put any chrome on the grills ..

ritik123 · 2nd August 2005, 11:58

Baleno does come with clear lens headlights.

Technocrat · 2nd August 2005, 12:24

Yeah even i was gonna say this. Baleno is already coming with clear len headlamps. Now only if they better the rear lights on baleno.

Coming back to topic. Hope the new Alto looks good

shuvc · 2nd August 2005, 13:19

Quote:

Originally Posted by Technocrat

Baleno is already coming with clear len headlamps. Now only if they better the rear lights on baleno.

Apologies for that oversight

But then Maruti might come up with 'Clearer' Lens headlamps or 'Crystal Clear' headlamps !!

After all they have to show somehow that they are adding 'value' !!

LandCruiser · 2nd August 2005, 13:23

Changes to the lights and trim is what Maruti can make all the time. No other changes in the specifications.
Why maufacturers withold things like clear lens headlamps? only to be used later as a enhanced version.

No one could have screwed the looks of a zen as Maruti did launching many stupid looking variants!

BuRnT RuBbEr · 2nd August 2005, 19:13

Quote:

Originally Posted by maedi

.

The Alto has attracted a large number of entry-level and additional car buyers on account of its contemporary technology, safety standards, styling, features and low cost of ownership.

.. what is contemporary in that car???

cheatingdeath · 2nd August 2005, 21:08

yaa now that they can saffice the demands of the people fer the swift as they are over booked they are attarcting buyers fer other cars in their stable ...... strategies like price cut aand upgrades say it alll

gr8guzzler · 2nd August 2005, 21:28

For all who haven't checked it out yet...here you go http://www.marutialto.com/altogallery.asp

maedi · 2nd August 2005, 22:56

Quote:

Originally Posted by BuRnT RuBbEr

.. what is contemporary in that car???

hehehe.....well spotted! seems i missed that part!

obvoiusly the folks at maruti-suzuki are taking a leaf out of HMILs books with the 'Bolne me kya hai' attitude!

lamborghini · 3rd August 2005, 01:14

Well,
i do not like the bumper alot and hope it comes with colour bumpers.
The grill is quite good but the headlamps look like the city's (type 2).
Liked the interior and taillamps though.

Mpower · 3rd August 2005, 01:19

The Baleno was the one that needed a facelift more than any other model in Maruti's line up. The Alto was already a best seller.

redarrow · 3rd August 2005, 11:15

they should punch in some more power and improve the interior

2nd August 2005, 11:08	#1
maedi BHPian Join Date: Nov 2004 Location: Bangalore, India Posts: 88 Thanked: 0 Times	Maruti’s on the go with the new, improved Alto found this on e4m this morning...maruti has done its signature plastic surgery to the alto too....the new Alto comes with clear lens headlamps and new tail lamps coupled with a new front grille and bumper to give the vehicle a more purposeful and performance-oriented stance. The complete article can be found at http://www.exchange4media.com/e4m/ne...g=12000&pict=9 and has been appeneded below. ---------- For over a decade, Maruti 800 has enjoyed the pole position of being the most popular car from Maruti’s stable. However, with the introduction of Alto in May 2000, the scenario changed, making Alto the highest selling brand from Maruti’s offerings today. And now, the company is looking to strengthen its current number one brand, backing it up with a major marketing campaign. “We are constantly working on giving a new look to our brands. We have done it for Esteem, Wagon R, Zen, and now it was Alto’s turn,” said a Maruti spokesperson. The new advertising campaign that will be launched in print and electronic media, aims to take forward Alto’s ‘Let's Go’ positioning. This will be layered with a message of freshness and rejuvenation, in line with the spirit of the monsoon season. Alto has witnessed a growth of over 108 per cent during 2004-05, selling close to 123,000 units. It now aims to offer more to consumers with contemporary new looks and improved interiors. The new Alto comes with clear lens headlamps and new tail lamps coupled with a new front grille and bumper to give the vehicle a more purposeful and performance-oriented stance. The Alto has attracted a large number of entry-level and additional car buyers on account of its contemporary technology, safety standards, styling, features and low cost of ownership. “The addition of these new features brings distinctiveness and refreshes the product, thereby making it even more attractive to this target audience,” said the spokesperson. As for the pricing strategy, the new Alto offers enhanced values at the same price as the current Alto. While the standard model of Alto is available for Rs 2.42 lakh, Alto Lx comes at Rs 2.78 lakh and Alto Lxi is priced at Rs 2.98 lakh. Two additional colours – Caribbean Blue and Wine Red – have been added to the existing range of Silky Silver, Pearl Silver, Midnight Black, Bright Red, Brilliant Yellow and Superior White for the Alto.
	() Thanks

2nd August 2005, 11:25	#2
shuvc Senior - BHPian Join Date: May 2005 Location: Kolkata Posts: 2,913 Thanked: 352 Times View My Garage	This just leaves the Baleno now .. the only one without the clear lens head lamps and the stylish upholstery etc !!
	() Thanks

2nd August 2005, 11:36	#3
Surprise Senior - BHPian Join Date: Feb 2005 Location: Chennai Posts: 2,523 Thanked: 454 Times	Really wonder why the Maruti has not just copied the crystal clear lights from HONDA ( TYPE-2). For me there is a lot of similarity in terms of outlook between Baleno and Honda
	() Thanks

2nd August 2005, 11:43	#4
turbo_lover Senior - BHPian Join Date: Dec 2004 Location: Toronto Posts: 1,377 Thanked: 9 Times	..thats really a good news .. revamping a very successful car will boost further sales .. i just hope they dont mess up the bumper like they did with the zen ..and i hope they dont put any chrome on the grills ..
	() Thanks

2nd August 2005, 11:58	#5
ritik123 BHPian Join Date: Jul 2005 Location: United States Posts: 123 Thanked: 4 Times	Baleno does come with clear lens headlights.
	() Thanks

2nd August 2005, 12:24	#6
Technocrat Senior - BHPian Join Date: Feb 2004 Location: GTA Posts: 14,813 Thanked: 2,700 Times	Yeah even i was gonna say this. Baleno is already coming with clear len headlamps. Now only if they better the rear lights on baleno. Coming back to topic. Hope the new Alto looks good
	() Thanks

2nd August 2005, 13:23	#8
LandCruiser BHPian Join Date: Jul 2005 Location: Chennai Posts: 712 Thanked: 51 Times View My Garage	Changes to the lights and trim is what Maruti can make all the time. No other changes in the specifications. Why maufacturers withold things like clear lens headlamps? only to be used later as a enhanced version. No one could have screwed the looks of a zen as Maruti did launching many stupid looking variants!
	() Thanks

2nd August 2005, 21:08	#10
cheatingdeath BHPian Join Date: Jun 2004 Location: Mumbai Posts: 275 Thanked: 10 Times	yaa now that they can saffice the demands of the people fer the swift as they are over booked they are attarcting buyers fer other cars in their stable ...... strategies like price cut aand upgrades say it alll
	() Thanks

2nd August 2005, 21:28	#11
gr8guzzler BHPian Join Date: Apr 2005 Location: Navi Mumbai Posts: 653 Thanked: 87 Times View My Garage	For all who haven't checked it out yet...here you go http://www.marutialto.com/altogallery.asp
	() Thanks

3rd August 2005, 01:14	#13
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,113 Thanked: 5,760 Times View My Garage	Well, i do not like the bumper alot and hope it comes with colour bumpers. The grill is quite good but the headlamps look like the city's (type 2). Liked the interior and taillamps though.
	() Thanks

3rd August 2005, 01:19	#14
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,730 Times View My Garage	The Baleno was the one that needed a facelift more than any other model in Maruti's line up. The Alto was already a best seller.
	() Thanks

3rd August 2005, 11:15	#15
redarrow BHPian Join Date: Jul 2005 Location: Pune Posts: 31 Thanked: 0 Times	they should punch in some more power and improve the interior Last edited by Rtech : 22nd September 2005 at 11:03.
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