i disagree to the logic that India isn't ready for supersport/street bikes. if bentley can launch their 312 kmph flying spur for 1.5 crores and sell 12 units+ P.A, why can't yamaha launch R1 for 9 lacs and sell 100 units P.A..?? i think it's pretty much feasible, when you consider the fact that these are premium bikes, and manufacturers can rake in the same amount of margin by selling a single SBK, as compared to selling 50 economisers.
get this- profit margin alone isn't the game here; it's market growth. sure, we weren't ready for SBK's in the 80's, but that didn't stop yamaha from bringing the RD in, and neither did the failure of the RD stop hero motors from bringing in the F650 funduro, which, by the way, could've been THE ultimate bike for India; a 180 kmph+ bike that could glide over potholes at 100 miles an hour, could have been just what the doctor ordered. but sadly, the market wasn't mature enough then.
the question as to whether the Indian public is ready for SBK's can be answered by a simple logic- how many SBK showrooms existed in mumbai 10 years ago? i bet you could count them on your fingers. today, there are at least 50 dealers in mumbai selling half-legal or illegal sbk's. monthly sales for mumbai alone would be at least 100 units (including used SBK's). now tell me, isn't it high time that suzuki or yamaha capitalised on the 21st century post-dhoom indian era...? now don't tell me there aren't proper roads for these beasts; people who can shell out car-money for a bike can surely fork out a few hundred rupees extra for shooting out to the highway; these bikes are LEISURE bikes, and NOT commuter machines; if suzuki launched the busa, do you think it would eat into the sales of zma's or 180's..? that's because a 180 or zma owner would probably buy a busa for his occasional ride, and keep his bajaj or HH for daily commuting.
the ONLY reason preventing significant sales of SBK's in India are duty structures and service hassles. i'm sure there are MANY guys right here on tbhp who would shell out for a R1 or gixxer RIGHT NOW, if their respective companies were to launch them in India officially, with decent after-sales backup. and the heart of the matter is this simple rule; you need 12 crores to buy the world's fastest car; you only need 12 lacs to buy the world's fastest bike- and that's a pretty satisfying argument. even bmw has plans to bring in their range of SBK's by 2009; but that's too far away- the market is young and mature now, and like they say, the early bird catches the worm...
one thing is for sure, though; the demand for performance machines are only going to rise henceforth; and the release of dhoom2 this summer might only add fuel to fire.... |