re: IKEA stores in India A little bit of a Western reflection on Ikea from someone who had to visit Ikea stores in the UK and the Netherlands. Thank God, when we lived in Kansas City, USA, there were no Ikea stores nearby.
My wife absolutely loves Ikea and I loathe it. Previously we used to live very near to Delft, which also happens to have the largest Ikea store in Europe outside Sweden. This is a massive store. They have an Ikea Hotel next door. Only for Ikea staff who come here to be trained on how to run their stores, make displays, learn customer service.logistics etc.
My wife would pop round the Ikea store much as I would pop round the Apple store. With two noticeable differences. I might spend 10 minutes in the Apple store and rarely buy anything. My wife could not do Ikea under two hours and has never, and I mean NEVER, gone into an Ikea without buying something.
The stores are like a maze. You are essentially “guided” through the various display areas. All very nicely done of course, very attractive. It shows you bedrooms, offices, sitting rooms, bed rooms etc There are short cuts, but if you try them you will get lost, or worse find yourself at the beginning of the store and you have to start all over again.
I refused to come with my wife to Ikea to just look. I will only go with her, when she had written proof, i.e. a list, of the stuff she wants. That means she had a list which also details the locations in the warehouse where you pickup your stuff. It is not only DIY assembly, but also DIY getting your stuff out of their warehouse.
Truth be told, we actually have quite a bit of Ikea stuff, furniture and all sorts of odds and ends, From kitchen utensils to picture hooks, to light bulbs
I will say this: The quality of their stuff is very good. It is all very good value for money. All furniture is very solid, which means it is very, very heavy. It might be a flat pack, but it weighs a tonnes! Be careful with those flat packs. They don’t look it, but most will take at least two persons to carry!
As mentioned by various members, It is also DIY. In Europe, any man worth his salt will be able and will actually have put together many, many Ikea pieces of furniture over the years. From CEO to road sweeper, from brain surgeon to shop clerk everybody here puts their own furniture together.
I will say this; it fits extremely well and all you need to do is follow the detailled instructions to the letter. Don’t think you can bypass, make a short cut. You will run into problems later, just follow the instructions. It is a bit furniture building for Dummies but it works very well once you get you mind into dummy mode and just follow the instruction to the last letter! Don’t think, just look at the pictures in the assembly manual. one by one.
Over the years I have put together so much Ikea furniture for our various own homes, our kids homes, our family, friends etc.
They do offer installation services, but on regular furniture I have never heard of anybody using that. Our current house has two kitchens. A main kitchen and then a small additional sort of stand by kitchen. For the latter we got an Ikea kitchen and we also got them to install it. Twice I have done a complete kitchen installation myself, but we just did not have the time or the patience this time. So we paid them. They offer a very good kitchen design service, free of charge. You will sit down with one of their advisors, bring your kitchen measurements. They will make a 3D CAD drawing of you kitchen to be, while you watch and discuss various alternative cupboards, what kind of hob, microwave. When you are done, they press a button and you can pick up everything downstairs at the warehouse or get it delivered to your home.
If you are short anything, or anything is broken or missing, Ikea will typically replace free of charge, no hassle. In fact here in Europe their service centres have rows full of boxes with installation material. You just take what you need/feel is missing. Also, don’t know about India, but you can exchange anything up to a year after the date of purchase. They require the original receipt, but I can vouch for the fact that if you don’t have a receipt they will still happily exchange or refund. Never a problem.
The restaurants are very good value for money. Here in Delft you can do a breakfast for one Euro, about 220INR. You will get a croissant, some spreads, han/cheese, piece of free and all the tea or coffee you can drink. To put one Euro in some perspective. If you would go to a simple cafe and order just regular coffee that would be Euro 2,50. So one Euro for breakfast is really, really cheap and it draws big crowds.
We typically shop after work, so very often we combine Ikeas shopping with a dinner. Nothing special, but just good simple food, for a very good price. Of course, here the serve the real original Swedish meat balls. Love them!
The above is all based on our experience with Ikea in the Netherlands. We have a bit of experience with them in the UK and it was very different. Even my wife hated going to Ikea there. Although in essence they offered similar stuff, the shops did not look as nice, bit run down, bit grubby. The service was absolutely appalling. They never knew what they had in stock, endless waiting etc. etc.
I made several trips for our home in Suffolk down to their store north east of London. Very frustrating trips, they had confirmed they had certain items in stock but then could not find them.
So the executive summary: Their furniture is very good value for money. Whether you like it as a shopping experience is in the eye of the beholder. Without being to predictable and cliche type: It is absolutely true, I have yet to meet any guy that enjoys going to Ikea and every woman I know loves going to Ikea.
Well India, enjoy your Ikea, live will never be the same! I you don’t believe me, take your spouse and see what happens.
Actually, Ikea has been present in India for a very long time. The lady who lived in our apartment in Delhi was purchaser officer for Ikea and she had been based in India for almost twelve years when she finally returned back to Sweden! So there you are, a lot of Swedish stuff gets manufacturers in India!!
Jeroen |