Before I begin let me first summarize my ownership experience till date
Duration of ownership: 1 yr
Odometer: 28500 kms
Free services: 3 (1k, 5k and 15k kms)
Days Spent by the vehicle in various workshops: 60 and counting
Visits to workshop for running repairs: 10 and counting
Stranded by roadside: 3 times A.31st Dec2011- Engine failed (Towed to workshop)
B 26th Aug 2012- ABS Malfunctioned (Towed to workshop)
C 8th Nov 2012- No apparent cause (Car goes in ‘limp-home’ mode)
Parts failed/Issues so far:
Engine (replaced)
Turbo charger (didn’t mal function was replaced along with the engine transplant)
Air Intake assembly (Replaced)
Door Latch (Replaced twice)
Steering Volume control switch (Repaired)
Rear door jammed (Lock broken: replaced)
USB/Aux Lock (Replaced thrice)
Speedometer Display Error (Stalk replaced thrice, Error still persists)
Rt. Rear view mirror (Part availability awaited)
Left rear door open indicator (Repaired)
Bluetooth voice not clear (Solution awaited)
Speakers go on and off at will (Get to occur at workshop)
Auto wipers operate at will (Solution awaited)
Rattle from dash board (rectified twice and has still recurred)
Rattle from Rear (Rectified and has recurred)
Gear shift knob paint quality (No solution available)
Front Tires (Misalignment causes tires to wear out at 10k kms, Replaced as good will gesture by Tata Motors)
Now I will start the story from beginning Why A new Car?
We were looking for a highway cruiser that could comfortably seat 5 adults, Diesel powered, easy to maintain, Budget set at 20 lacs
The Contenders: Ford Endeavour: Was the first car in our wish list . Looked impressive, is spacious, and drives well. However not comfortable, ford maintenance could be pain in long run.
Fortuner: Middle row seats lacked the space, interiors couldn’t justify the price
Innova: Suited us in every possible, Taxis image plus absence of black color pulled us away from this car, though i regret it now.
Tata safari: Poor built quality plus endless issue was a big no no
Scorpio: Middle row seats were too upright and lacked the space we were looking for.
Aria: Exteriors didn’t impress us however everything else did. Was spacious, interior built quality was best in the segment, only car where middle and last row could be flat folded, extremely comfortable, best safety kit on offer. I was in two minds, Am I going to buy a Tata No way!!!! My heart was the new ruler of my mind(stupid me) T-BHP review were good, everything from fit to finish was good about the car. I knew I have to handle tata service, but never thought the product itself will have so many issues.
The journey begins…: 1. The test ride: Episode 1: Jaika motors, Nagpur: Wanted a demo of cruise control, non functional. How ever everything else was impressive.
Episode 2: AK Gandhi , Nagpur: Failed to demonstrate as the cruise control not working
Episode 3: Dhingra motors, Gurgaon: Cruise again not working in demo vehicle
Episode 4: Tayal motors, Faridabad: Cruise control vehicle not available for Demo
Four dealers and non is able to give a demo of cruise control? God was giving me enough signals but i was unable to read!
2. Finding the colour: Night shade black
I wanted to see the actual color before booking. Was not available with any dealer in Gurgaon and Faridabad. Waited for close to one month but in no avail. Sale guy of Dhingra motors finally had a word with corporate office of tata motors. A demo of the color was finally arranged (Rama motors, Delhi) after a month
3. The Booking:
The car was finally booked with Dhingra motor, Gurgaon
The promise: Vehicle will be delivered in next 10-15 days
pukka sir. The fact: even after 1 month there were no signs and symptoms of the vehicle being delivered, and 'Kanagat/ shrads' was approaching, the 15 day period we avoid buying or selling vehicles. Frustrated i wrote to tata customer care, who did take some action and vehicle was finally delivered a day before 'Kanagats.'
Does it really take over a month to deliver a vehicle which hardly sells 200-300 vehicles a month?
Even if it takes 1 month why can the customers be properly informed?
Is it so difficult to develop a system where customers can track the status of their vehicle online?
4. The Delivery process.
No one except the sales guy, a security guard and a mechanic were there to hand over the keys. It was a special day for me, i was buying my first vehicle but for everyone else at Dhingra motors it was any other day and they made me feel the same.
Does it really take so much of an effort for the sales manager or at least some senior person to come down and hand over the keys? 5 mins is all it takes to make a person feel special?
They did click a picture for memory but it was never delivered to me.
I have taken delivery of 3 small cars in last 4 years and this was my worst experience ever.
5.Day 1 itself the security system is not working and it unlocks on its own. The steering wheel is mal aligned. Was a PDI done? Nawal motor, Mathura where i got my first 2 services done is unable to fix it.
6.[/b] The pouch/bag in which the manual was handed over was the cheapest quality i have ever seen. It lasted just 3 days.
7. I was provided with
complimentary mats and mud guards, Thank you so much. But what about the quality of the mats?
The front mats developed holes in just 1 month of use. It was such an embarrassment a car worth 18 lacs with torn mats. I bought a new set for my self.
8.The rear registration plate comes off on day 2 of delivery.
Reason: It was fixed with under sized screws and pieces of ribbon inserted to compensate for the gap left
9. The accessories: Went to Dhingra motors accessories shop for rear spoiler. Why the company shop? Because i was a fool who believed that tata motors accessories are better than after market fitments. The lady there pushed me for the side steps. I said no, because i suspected it will affect the ground clearance. No sir!!! all suv's need side foot step.We fit it in all Safaris and every second Aria and believe me it never affects the ground clearance, because it is "made and designed" by TATA. Convinced i went ahead and made a advance payment and fixed an appointment for next day 2 to 4 pm for rear spoiler and side step.
Day 2: Dhingra motors. 2 pm. The rear spoiler is not available. Probably paint section failed to deliver on time. Mr Gupta is given charge to fix the side step and he has no clue how to do it.Its 6 pm and still the experiment is going on. Proper screws not available, proper size drill not available etc etc. Frustrated i left the car at the showroom,only to come back the next day.
Day 3. The side step is fixed properly but it chews atleast 2-3 inch of ground clearance, The color of rear spoiler is not matched properly, not a major difference though, Brought it to the notice at accessories shop but the lady there turns deaf and was trying to give me a message "we at Dhingra motors are trained only to sell but not to listen and care for customers"
The side step now scraps every other bumper which even my micra with GC of just 153 mm is able to clear. and each time i curse my fate why did i buy a TATA?
When I clearly said Ground clearance should not be compromised then why did they dare to do such a thing?
Isnt it the show rooms responsibility to delivery the vehicle at my place because they failed to deliver services at right time?
After series of emails, Dhingra motors take the Side steps back and refunded my money minus the service tax. Another email chain and full refund is made
9. The service experience: 
was not so bad . Got first 2 services done at Nawal motors, Mathura Service was prompt and on time. However they were not able to fix the problem of security system and mal aligned steering wheel. Third service done at Auo links Rama road, I am overall happy with their service
10. The Registration certificate(RC) It was handed over after 2 months of expiry of temp registration. and for these 2 months the car was parked in my garage. Does it really take that long?
11. The car had
3 niggles from day one to be repaired
1. Mal aligned steering
2. security system not working
3. Noise from dash board or probably engine.
Called up Dhingra motors workshop at 11 am,
Can i bring the car for running repairs?
No sir, come before 10 am and pre book ur service
Ok book a running repair for next day, but i cant come before 11 am.
Booking was confirmed
Next day i was at Dhingra motors workshop at 11.15 am, with these 3 issues. The receptionist called up the guy who was allotted my car but he is not picking up the phone. 30 mins later he is still not responding. 1 hour later still no response. I was standing like a fool at the reception waiting to be treated. Finally i met the service manager who requests some one else to take up the job. The rt side latch is replaced and wheel alignment done. it took close to 6 hrs to get it done though it was hardly a job of 2 hrs. But who cares for customers time? I paid for the wheel alignment thought the issue was there from day one. But what about the noise from dashboard/ engine (probably) Sir, please come some other day it cant be done today!!!
Why not i am an unemployed youth who has nothing else to do but keep visiting your workshop!!!
No one even cared to take a test ride to check what the noise is all about.
I never had time again to get the noise thing checked.
12. At 7000 km there were some warning light throwing up. I took the car to dhingra motors. The engine oil topped up, no one cared to find the cause for disappearing engine oil
13. At 9000 kms engine fails.
My family is stranded on a highway on a chilling winter night. 3 hrs and 50 calls to tata on road support before they could come for rescue. The car was stranded just 15 mins drive from city limits. Car is finally towed to Siyaram motors Agra for repairs
14. 25 days and the car is delivered back with a new engine and turbo. Why 25 day? 2 days to diagnose, max 5-6 days for transportation of parts 2 days for reinstalling and testing total 10 days. What about the remaining 15 days.
15. The car delivered finally on day 25 with
messed up interiors, ill fitted panels, broken wind screen, oil dribbling from rear, covers missing, scars over plastic parts. This is what i can see externally. Dont know what mess they might have created inside the not obviously visible parts. And all this happened despite everyone at Tata motors from top to bottom is following my case.
What a dare Tata motors!!!!
16. Volume control button fails in less than 5 months of use
17. Autolinks, Rama road is assigned the job to clear up the mess created by siyaram motors. On 9th feb 2012 my aria is picked up for the following repair work
a) Interior dry cleaning
b) replace A pillar and air bag cover
c) replace/ repair boot/ tool box cover
d) replace tow assembly cover
e) Clean the boot of dribbling oil
f) Repair volume control switch
The car returned to back in the evening with the following status
a) The interior dry cleaning quality is the worst i have ever seen
b) A pillar and air bag cover not available
c) boot cover not available
d) tow cover replaced
e) boot cleaned
f) vol control repaired
17. It took close to a month to arrange the parts and replace them
18. One issue or the other keeps coming every 15-20 days Though things are repaired without much harassment.
19. Had a word with Tata customer relation manager to end this ordeal of frequent issues. The car is picked up for
bumper to bumper inspection by Tata motors engineers. 2 days of inspection and car is delivered back with a promise that now no new issues will come up atleast till next service.
20. 9 new issue come up within 10 days of inspection. Car is stranded by roadside on day 10.
If Tatas Engineers cant ensure smooth running of car for next 10 days how can they expect the customer to believe that their products will last another 4-5 years